Marketing and Management
Develop marketing specialisms tailored to your career goals.
Please note: Courses may be affected by Covid-19 and are therefore subject to change due to the ongoing impact of Covid-19. Applicants will be informed of any changes which we are required to make to course entries as a result of Covid-19.
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.
Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).
This year aims to develop a foundation of knowledge and skills in marketing and management. Students not only study the principles of marketing but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level. There are five core modules and a choice of further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques.
The second year sees the Business and Marketing degrees separate and students build towards their specialist areas, though half of the modules remain common. Investigative and key marketing skills are developed further and integrated across the entire second year as well as forming a basis for the third year.
The second year consists of four compulsory marketing modules and a further two optional management modules are chosen from a range which in the past has included Operations Management and Managing in Global Environment, for instance, as well as a foreign language.
You will study a further two elective modules which are chosen from a range which in the past has included modules in accounting, law, human resource management, entrepreneurship, for instance, as well as a foreign language.
Central to Year 3 is the Dissertation. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy. The Dissertation and three optional modules allow you considerable opportunities to focus your studies on areas of special interest and to engage more closely with the School’s research groups through seminars and guest speaker programmes.
Students on this degreee learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state-of-the-art virtual learning environment, Durham University Online (DUO).
Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with teaching staff; seminars and workshops can be larger but are still small enough to allow one-on-one interaction with teaching staff. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.
Small-group teaching and one-on-one attention from the personal academic advisor (provided for all students when they enter the programme) are part of the learning experience throughout, but by the final year classroom time gives way, to some extent, to independent research, including a capstone dissertation– supported by one-on-one supervision – that makes up a third of final year credits. In this way the degree programme gives the student the opportunity to transform from a consumer of knowledge in the classroom to a generator of knowledge, ready for professional or postgraduate life.
These formal teaching arrangements are supported by “drop-in” surgeries with teaching staff and induction sessions that begin in the week before the start of the programme and continue at key times throughout each year of the programme.
Students can also attend an extensive programme of research-focused seminars where staff and visiting scholars present their cutting-edge research.
A proficiency in Mathematics is required. If not taken as an A level, a grade 7 (or grade A) in Mathematics at GCSE is required. We also accept the Core Mathematics Qualification at grade B in lieu of our GCSE Mathematics requirement.
A level offer – AAA
BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD
IB Diploma score – 37With 666 in higher level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5.
International students who do not meet direct entry requirements for this degree might have the option to complete an International Foundation Year.
|Home students||£9,250 per year|
|EU students||£24,500 per year|
|Island students||£9,250 per year|
|International students||£24,500 per year|
The tuition fees shown for home students are for one complete academic year of full time study and are set according to the academic year of entry. Fees for subsequent years of your course may rise in line with an inflationary uplift as determined by the government.
The tuition fees shown for overseas and EU students are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).
Please also check costs for colleges and accommodation.
We are committed to supporting the best students irrespective of financial circumstances and are delighted to offer a range of funding opportunities.Find out more about Scholarships and Bursaries
(Source: HESA Graduate Outcomes Survey. The survey asks leavers from higher education what they are doing 15 months after graduation. Further information about the Graduate Outcomes survey can be found here www.graduateoutcomes.ac.uk)
Our degrees are designed to help you understand essential and advanced concepts of business, marketing and management. We are a research-led business school and one of the longest established in the UK.
For more information visit our Business School website.
You will be taught at Durham University Business School, one of the longest established business schools in the UK, in state-of-the-art facilities. The School is also one of an elite group of institutions in the UK to be accredited by all three major business accreditation bodies – the Association to Advance Collegiate Schools of Business(AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).
The best way to find out what Durham is really like is to come and see for yourself!