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Degree type

BA

Course length

4 years

Location

Durham City

UCAS code

N510

Ready to Apply?

Please note: Courses may be affected by Covid-19 and are therefore subject to change due to the ongoing impact of Covid-19. Applicants will be informed of any changes which we are required to make to course entries as a result of Covid-19.

Typical offers

Typical offers
A Level AAA.
International Baccalaureate 38

Course details

Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.

Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).

Year 1

This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.

Core modules:

You will study five core areas of study

  • Introduction to Business Research
  • The Changing World of Business
  • People, Management and Organisations
  • Marketing Principles
  • Financial Information for Managers

Optional modules:

You will study a further elective module, which in previous years have included:

  • Economics and Psychology of Decision Making
  • New Venture Creation
  • A foreign language

Year 2

This year aims to develop students’ functional knowledge of marketing.

Core modules:

A series of core modules which cover the key functional areas of marketing:

  • Strategic Brand Management
  • Integrated Marketing Communications
  • Consumer Psychology
  • Research Methods and Statistics.

Optional modules:

You will study a further two elective modules which are offered from a list which in the past have included:

  • Information Systems
  • Operations Management
  • Consulting in the Public Sector
  • Human Resource Management
  • Entrepreneurship
  • Managing in a Global Environment
  • Principles of Business Law
  • A foreign language.

Year 3

All of our degrees offer you the option of spending your third year gaining practical experience on a business placement. Business placements are a great way to develop your employment marketability and to engage with employers early in their recruitment pipeline. We actively encourage you to explore this as an option within your degree. A placement requires a minimum of forty weeks of work experience and the placement begins in the summer following completion of the second year, and this then becomes the third year of a four-year degree programme. This allows you to really explore and understand your job and to find out if the career or company is for you.

  • You will develop your practical skills, confidence and maturity.
  • You can focus on a specific career path -many employers recruit graduates from their placement programme.
  • You will be able to contextualise your studies better, be more mature in your attitude to work.
  • You may decide to draw on your working experiences and access a more fulfilling dissertation research subject.
  • You will gain invaluable job search and graduate research skills by engaging in the competitive placement recruitment process.

To ensure you are getting the most out of your experience, we support your placement in a number of ways:

First Year Bootcamps and Workshops help you to develop your Placement Strategy and to identify and develop those skills and competencies that will be critical to ensure you are attractive to potential placement employers. These typically involve Employers, Placement Mentors, representatives from Colleges, Societies and the Volunteering Community in Durham.

Second Year Workshops support you through the placement application process and allow you to develop into a supportive student group to travel along the road of gaining a placement together. They enable you to get to know those students who will return with you in the fourth year. Workshops typically involve employers, and former placement students.

The DUBS Placement Programme includes a series of employer-led events which take place throughout term 1 and 2 and is open to all first year and second year placement students. The skills sessions and networking events allow students to develop essential employability skills as well as providing valuable insight into the recruitment process.

Placement Mentors We have a mentorship scheme whereby former placement students share their experiences of the application process and placement with first and second year students and those out on placement. . If you become a placement mentor on your return to University you can continue to develop your interpersonal skills and slide back into your University life with another key role which may well develop a new sense of belonging as well as another valuable contribution to your CV

Placement Tutors Whilst you are on placement you are assigned a tutor who will visit you, liaise with your employer and ensure you gain the most from your experience.

The Business Placement year fees are set annually by the University. For the definitive amount of the Business Placement year fees payable please contact our Placement Team.

*The offer of a place on a ‘with placement’ degree does not imply that Durham University Business School guarantees to find the student a placement. The Business School, in association with the University, will assist students in finding and applying for placements, but it is the responsibility of the student to apply for and to obtain a placement (which is subject to approval by the Business School). In the event that a student is unable to obtain a placement, transfer to the equivalent ‘non-placement’ programme is guaranteed provided the student is eligible to transfer on academic grounds. In line with Home Office rules, students from outside the EU will transfer onto the ‘with business placement’ programme only once they have successfully secured a placement (normally at the end of their second year of study). Therefore due to visa requirements, we recommend that international students interested in the business placement year as part of their degree apply for this programme when making their application to us via UCAS.

Year 4

Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff.

Core modules

  • Dissertation
  • Strategic Management

Optional modules

You will study three further elective modules, which will allow you to develop your study of specific areas of marketing.

The range of optional modules in previous years have included:

  • Global Marketing
  • Social Marketing
  • Retail and Services Marketing
  • Contemporary Issues in Management
  • Leadership
  • Corporate Responsibility
  • Corporate Entrepreneurship
  • Corporate Governance
  • Design Thinking
  • Work, Organisation and
  • Asia and the Pacific Rim
  • A foreign language

We review course structures and core content (in light of e.g. external and student feedback) every year, and will publish finalised core requirements for 2019 entry from September 2018.

Placement

You may be able to take a work placement. Find out more.

Learning

Students on this programme learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state of the art virtual learning environment, Durham University Online (DUO).

Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with a professor or lecturer; seminars and workshops can be larger but are still small enough to allow one-on-one interaction with teaching staff. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.

Small-group teaching and one-on-one attention from the personal academic advisor (provided for all students when they enter the programme) are part of the learning experience throughout, but by the final year classroom time gives way, to some extent, to independent research, including a capstone dissertation—supported by one-on-one supervision—that makes up a third of final year credits. In this way the degree programme gives the student the opportunity to transform from a consumer of knowledge in the classroom to a generator of knowledge, ready for professional or postgraduate life.

These formal teaching arrangements are supported by “drop-in” surgeries with teaching staff and induction sessions that begin in the week before the start of the programme and continue at key times throughout each year of the programme.

Students can also attend an extensive programme of research-focused seminars where staff and visiting scholars present their cutting edge research.

Entry requirements

A proficiency in Mathematics is required. If not taken as an A level, a grade 7 (or grade A) in Mathematics at GCSE is required. We also accept the Core Mathematics Qualification at grade B in lieu of our GCSE Mathematics requirement.

A level offerAAA.

BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended DiplomaDDD.

IB Diploma score37 with 666 in higher level subjects.

If Mathematics is not taken at higher level, then it is required at standard level 5.In addition to satisfying the University’s general entry requirements, please note:

  • We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information.
  • Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union.
  • We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year.
  • You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits.
  • If you do not satisfy our general entry requirements, the Foundation Programme offers multidisciplinary degrees to prepare you for a range of specified degree courses.

Alternative qualifications

International students who do not meet direct entry requirements for this degree might have the option to complete an International Foundation Year.

English language requirements

Country specific information

Fees and funding

Full Time Fees

Tuition fees
Home students £9,250 per year
EU students £24,500 per year
Island students £9,250 per year
International students £24,500 per year

The tuition fees shown for home students are for one complete academic year of full time study and are set according to the academic year of entry. Fees for subsequent years of your course may rise in line with an inflationary uplift as determined by the government.

The tuition fees shown for overseas and EU students are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).

Please also check costs for colleges and accommodation.

Scholarships and Bursaries

We are committed to supporting the best students irrespective of financial circumstances and are delighted to offer a range of funding opportunities. 

Find out more about Scholarships and Bursaries

Career opportunities

Management and Marketing

Of those students who graduated in 2018:

  • 94% are in paid employment or further study 6 months after graduation across all our programmes

Of those in employment:

  • 81% are in a professional or managerial job
  • Average salary of £28,000.

(Source: HESA Graduate Outcomes Survey. The survey asks leavers from higher education what they are doing 15 months after graduation. Further information about the Graduate Outcomes survey can be found here www.graduateoutcomes.ac.uk)

Department information

Management and Marketing

Our degrees are designed to help you understand essential and advanced concepts of business, marketing and management. We are a research-led business school and one of the longest established in the UK.

For more information visit our Business School website.

Rankings

  • 7th for Economics in The Complete University Guide 2021.
  • Top 10 for Economics in The Guardian University Guide 2021.

Staff

For a current list of staff, please see the Business School pages.

Research Excellence Framework

  • Ranked joint 1st in the UK for Internationally Excellent and World-leading research impact (REF 2014).

Facilities

You will be taught at Durham University Business School, one of the longest established business schools in the UK, in state-of-the-art facilities. The School is also one of an elite group of institutions in the UK to be accredited by all three major business accreditation bodies – the Association to Advance Collegiate Schools of Business(AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).

Apply

Find out more:

Use the UCAS code below when applying:

Apply

N510

The Universities and Colleges Admissions Service (UCAS) handles applications for all undergraduate courses.

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