Staff profile

I have worked in Higher Education for over 15 years and joined Durham Business School in 2023, having previously worked at Sunderland University and the University of Leeds.  I am a vastly experienced educator with teaching expertise in a range of business and marketing subjects across undergraduate and postgraduate level.  My teaching interests are focused on the marketing subject, particularly Branding Strategies, Influencer / Social Media Marketing and Digital Marketing.

I enjoy developing curriculum to ensure inclusive, active learning strategies are embedded into modules to create an interactive and engaging classroom environment.  I hold various professional and academic qualifications including a PGCE in Education and am a member of the Chartered Institute of Marketing and a Fellow of the Higher Education Academy.  I am currently Programme Director of Undergraduate Programmes in Marketing Management at Durham Business School.

Teaching and Learning

I teach and lead on a range of undergraduate and postgraduate modules within the Business School, these include:

• BUSI1241 - Marketing Strategy in Practice
• BUSI2321 - Applied Brand Strategy
• BUSI4X160 - Influencer and Content Marketing

• My research interests include; Branding Strategy, Social Media Marketing and Influencer Marketing.
• My pedagogical interests explore the use of digital learning strategies in the classroom and examine methodologies to enhance the student experience.