Staff profile

Nora is an Assistant Professor of Marketing at Durham University Business School. Currently a faculty member at Durham University Business School, she has played a pivotal role in developing and leading and developing various modules that bridge traditional marketing principles with analytical techniques.

Nora’s teaching philosophy is student-centered and research-led. She is committed to delivering interactive and engaging lectures that not only enhance students' knowledge but also provide real-world applications. Her innovative approach includes integrating topics like online communities, AI, big data, and influencer roles into her curriculum. She employs a variety of formative and self-assessment techniques to foster an interactive learning environment, encouraging students to participate actively and enjoy the learning process. Her dedication to enhancing learning experiences has earned her nominations for research and teaching awards at Durham University and Newcastle University. She is passionate about inclusive pedagogies that empower diverse student voices and foster critical engagement. Dr. Alomar integrates experiential learning and culturally responsive teaching into her curriculum, enriching the classroom with real-world relevance and ethical reflection. 

Nora have been involved in leading a special conference track on blockchain at the Academy of Marketing (2023) and actively mentors PhD students, providing guidance on their academic and professional journeys.

Her research explores the intersection of culture, ethnicity, and consumer behaviour, particularly in digital and global contexts. 

Research interests include: Consumer Behaviour, Advertising, Authenticity, Ethnicity, Culture, Digital Contexts, Organisation Culture and Leadership.

Current working projects: Ethical behaviour and wellbeing in Policing (Nora is vetted to NPPV Level 2), Metaverse and NFT, In-game advertising, Authentic Ethnic Advertising, Futures Thinking in education, Inclusion in male dominated sports.