Unveiling the German Powerhouse: My MBA International Study Visit to Germany

My recent international study visit to Germany, as part of the Durham University Business School's MBA International Business module, was an eye-opening experience that transformed my understanding of global business practices and the unique role Germany plays on the world stage.

For me, the trip confirmed Germany's position as an economic powerhouse. We learned about its thriving small and medium-sized enterprises (SMEs), its innovation leadership, and its influential role within the European Union. The company visits further solidified this understanding and witnessing the dedication and success of companies like Hager Group and Fuchs Petrolub SE highlighted the strengths of the German business model.

The most intriguing aspect of the trip was discovering the concept of Mittelstand. These family-owned, niche-focused SMEs prioritise quality, long-term growth, and employee well-being. Their emphasis on building strong relationships with customers and fostering a loyal workforce resonated deeply.

The international study visit significantly contributed to my overall MBA experience and personal growth. It bridged the gap between classroom theory and real-world business practices. Witnessing how companies like Fuchs Petrolub SE adapt their strategies (like FUCHS2025) to embrace trends like e-mobility and digitalisation while maintaining core strengths was invaluable. The trip also broadened my perspective on global business practices and cultural diversity. Interacting with professionals from various nationalities, including Dr. Timo Reister of Fuchs and Prof. Alexander Pfisterer of Mannheim Business School, exposed me to diverse viewpoints and enriched my learning experience. While the trip hasn't locked me into a specific career path just yet, it has undoubtedly ignited a strong interest in the European business landscape, particularly the Mittelstand model.

A defining moment of the trip was touring the production facility of Hager Group in Blieskastel. We witnessed the state-of-the-art production line transforming raw materials into the everyday electrical components we rely on. Beyond the impressive technology, we also witnessed their commitment to in-house operations, ensuring quality control and a deep understanding of their products. This focus on quality and customer centricity perfectly embodies the essence of the Mittelstand approach captured by Dr. Oswald Hager's sentiment: "We have always listened to the market and our customers." It's a philosophy that prioritises long-term success over short-term gains, fostering strong relationships with all stakeholders.

The company visits offered valuable insights into how Mittelstand businesses achieve successful internationalisation. In case of Hager, we learnt that their approach emphasises careful market selection. They prioritise cultural fit with distributors to ensure long-term, sustainable partnerships. On the other hand, Fuch’s international expansion strategy is a well-orchestrated blend of organic growth and well-chosen acquisitions. They prioritise cultural fit during acquisitions, ensuring a smooth integration and leveraging local knowledge. Additionally, their global production hubs provide flexibility and resilience in navigating supply chain challenges. These are just a few examples, but they highlight the strategic thinking and cultural sensitivity that underpin successful internationalisation for German companies.

Overall, the impact of this international study visit on my MBA journey has been profound. It provided invaluable insights into the German economy, the power of Mittelstand companies, and the nuances of international business practices. It was an enriching experience that has broadened my horizons and equipped me with the knowledge and confidence to navigate the global business landscape effectively.