Marketing

The course is mainly delivered through a mixture of lectures and seminar-style sessions and workshops that enable work to take place in small groups.

Lectures provide key contents of a particular topic and may be given by guest speakers who are internationally recognised academic experts or practitioners in their field.

Outside of timetabled contact hours, you are expected to undertake a significant number of hours of independent study to prepare for teaching sessions, assignments and other assessments. Independent study also provides an opportunity for you to broaden your general knowledge of subject matters and to be able to contribute in small-group sessions.

You will complete a dissertation or a business project, which boosts your research skills through the application of the appropriate theoretical frameworks.

If you choose the influencer and content marketing module instead of a dissertation, you will attend a further 20 hours of workshops plus research field visits.

Assessment

Assessment is rigorous and applied through written assignments and exams. In addition, you will also complete either a dissertation or a business project, or for the module of influencer and content marketing, the assessment includes a scoping report, a 20-minute presentation and a digital channel prototype.

What do I need first?

You will need the equivalent of a UK first or upper second class honours degree. Check the full list of equivalent qualifications.

If you are an international student who does not meet the requirements for direct entry to this degree, you may be eligible to take a pre-Masters pathway programme at the Durham University International Study Centre.

NB Chinese Applicants: Applications will be accepted from students who have graduated from a prestigious university in China. Entry requirements may vary depending upon the reputation of the university you have graduated from and the academic programme you have applied for. As a guide, applicants are expected to have achieved an overall average of 85%.

How do I apply?

You will need to complete an online application form.

Fill out the online application form

To support your online application form, you will need to provide the following documents.

• Official transcript of marks
• Copy of degree certificate (if available)
• Copy of English test results (if available).

You can either upload your supporting documents with your online application or email or fax them to the Postgraduate Admissions Office using the contact details below.

Note
Only files of type .doc, .docx, .gif, .jpg, .pdf, .png, .rtf are permitted to be uploaded.
The maximum file size is 5MB.

College membership

If you’re applying for a full-time programme you’ll need to become a member of one of our Colleges as well as being accepted by a department. Here’s more information about how the college system works. Once you accept your programme offer, the College Postgraduate Office will get in touch with you to arrange accommodation. Please note that demand for college accommodation usually exceeds availability, so please try to arrange it as soon as possible.

Admissions process

Here are the steps in the admissions process:

1. We will let you know when we’ve received your application.
2. Once we’ve received all of your supporting documents, we will email you to let you know our decision.
3. If the decision is to make you an offer of a place on the programme we will let you know by email. Please note we do not issue hard copy offer letters as these are not required to obtain a student visa.
4. You should confirm acceptance of your offer as soon as possible. In order to secure your place, you are required to pay a deposit within six weeks of the date of your original offer (check your offer documents for details of payment methods).
5. International students requiring a student visa will receive a CAS (Certificate of Acceptance of Studies) via email once all offer conditions are met, acceptance and deposit have been received and you are within five months of the start date of your programme.

Please note: You must let us know your own personal email address when applying. Please do not note use a University-linked email which may stop working once you complete your bachelor degree.

Alternative qualifications

• Other UK qualifications

• EU qualifications 

• International qualifications

International students who do not meet direct entry requirements for this degree might have the option to complete an International Foundation Year.

Home students who do not meet our direct entry requirements, may be eligible for our Foundation Programme which offers multidisciplinary programmes to prepare you for a range of specified degree programmes.  

English language requirements

Country specific information

The fees for this academic year have not been confirmed yet.

Please also check costs for colleges and accommodation.

Our postgraduate programmes with a focus on employability fully equip you with the skills and industry insight to embark on a successful and rewarding business career.

The knowledge and understanding you develop reflect the Department’s values of sustainability, wellbeing and equality of opportunity across the globe.

You gain a combination of analytical and practical skills that employers value, such as independent thinking and problem-solving, and are able to enhance your people skills that are essential in business and much sought after by employers.

Our Department sits within the prestigious Durham University Business School. It offers a significant academic opportunity to gain the vital skills to become a successful business leader or to carry out further research and make a major contribution to a sustainable business future.

Our Business, Management and Marketing programmes are delivered by the Department of Management and Marketing, one of four departments at Durham University Business School (alongside the Department of Accounting, Department of Economics and Department of Finance).

The School is one of the UK’s longest established business schools and one of an elite group of institutions in the UK to be accredited by all three major bodies – the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).

We consistently rank highly in independent league tables for both the quality and reputation of our Department, with teaching delivered by a world-class academic community that includes experienced business professionals and researchers who work across a wide variety of business disciplines.

We recruit students from around the world onto our postgraduate programmes. Our students take part in live business projects, internships and placements as part of their studies, enabling them to apply their knowledge to practical challenges in the most forward thinking companies. We have an active alumni network of more than 36,000 graduates in over 140 countries.

For more information see our department pages.

Facilities

You will be taught from our Business School, Waterside. This additional building will complement our current Mill Hill Lane site and both sites will deliver a world-class business teaching and learning experience.

Waterside is nestled in the heart of Durham City Centre just a few minutes walk from the railway station, along the scenic banks of the River Wear.

Start your application now.