15 June 2022 - 15 June 2022
1:00PM - 2:00PM
Marketing Theory and Practice Module - Online Taster Session
The Durham Doctorate of Business Administration
If you are considering a part-time Doctorate in Business Administration (DBA) but would like to experience the learning and teaching provided by Durham before committing yourself then this event is for you.
The online taster session will be held on Wednesday 15th June 2022 at 13:00 UK time for one hour via Zoom. The session will be led by Professor Gretchen Larsen Associate Professor in Marketing.
For more information on the Durham DBA click here
There is a widespread acknowledgement of the increasing importance of marketing-related occupations in the workplace. For example, the US Bureau of Labour Statistics biennial projections for jobs between 2016-2026 calculates a 23.3% growth rate for ‘market research analysts and marketing specialists’ - the 5th highest growth rate against an average of 7.4% for all occupations. The aim of this module is to develop a critical understanding of marketing theory and practice, focusing specifically on key debates and cutting edge knowledge. In addition to examining the principles of marketing management; this module takes a broad approach to understand the complexity of marketing theory and practice, and the relationship between the two.