8 June 2022 - 8 June 2022
10:00AM - 11:00AM
Topic: A Branding Perspective on Academic Careers. Seminar brought to you by Marketing and International Business (MIB).
Abstract: The number of academic publications per year is growing exponentially. New journals and numerous special issues cause the “marketplace of ideas” to become increasingly crowded and confusing. How can Ph.D. students and Early Career Researchers ensure that their work gets noticed in such an environment? Marketing theory tells us that, in saturated markets, building a strong brand is crucial to stick out from the mass. This talk adopts a branding perspective to shed light on how researchers can create a personal brand that helps them get recognized, cited, invited, promoted, etc. The speaker will showcase different tools and activities that researchers may use (depending on personal preference) to increase public awareness of their work and create goodwill in their academic peer group. The talk aims to stimulate the exchange of own experiences and best practices.
Bio: Dr. Timo Mandler is an Associate Professor of Marketing at Toulouse Business School in France. He received his Ph.D. degree (summa cum laude) in Business Administration from the University of Hamburg in 2018. His research interests include global and local branding, cross-cultural consumer behavior, and methodological issues in international marketing research. His work has been published in the Journal of International Business Studies, Journal of International Marketing, International Marketing Review, and Journal of Business Research. He also serves as an Associate Editor at the International Marketing Review.