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7 June 2022 - 7 June 2022

10:00AM - 12:00PM

Room 454, Mill Hill Lane, Durham

  • Free

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This is the image alt text Marketing and International Business Seminar - Prof Brian Chabowski (University of Tulsa, USA)

Prof Brian Chabowski (University of Tulsa, USA) will give a talk based on his research paper: Using Bibliometrics to Evaluate the International Social Entrepreneurship Literature: Foundations to Provide a Future Research Framework. Followed by a networking session

Abstract: Based on 19,860 citations in 282 articles, this study uses social network theory as a basis for its implementation to identify critical research topics for two time periods over a total of 15 years (2006-2020) in international social entrepreneurship (ISE) research. Using a bibliometric approach to review the theoretical configurations of the domain, an integrative framework is presented as a guiding foundation for future research. Six components of an international social venture’s (ISV’s) strategic development are identified: motives/intentions, identity, resources/capabilities, type, scope, and focus. In addition, the ISV’s use of adaptation through governance structures, skills development, and internationalization decisions is examined, which increases both the social and commercial performance outcomes of social value creation. Taken together, this presentation provides insight into the conceptual development and practical application of multiple forms of bibliometric analysis as a network-based phenomenon in the ISE and other contexts.

Bio: Brian R. Chabowski is a Professor of Marketing in the Collins College of Business at the University of Tulsa. He has published multiple times in journals such as the Journal of International Business StudiesJournal of the Academy of Marketing ScienceJournal of International Marketing, and Industrial Marketing Management. Additionally, he is a recipient of the 2018 S. Tamer Cavusgil Award from the American Marketing Association recognizing the article with the most significant contribution to the advancement of practice of international marketing management for the year. Brian earned his PhD from Michigan State University in Marketing (major) and International Business (minor), his MBA from Indiana University in Marketing and Strategic Management Consulting (majors) as well as Finance (minor), and his BA from Monmouth College (Illinois) in History, Spanish, and International Studies (majors). Prior to graduating with his Bachelor’s degree, Brian studied in both Costa Rica and the Czech Republic for one semester each. Then, after graduating, he spent three-and-a-half years working and studying in Lithuania and Estonia. Currently, he is serving for one year as a Fulbright Scholar at the University of Vaasa in Finland. Some of his current research interests include the multi-faceted application of bibliometric research, international marketing strategy, global sustainability initiatives, and the interdisciplinary examination of international business topics.

1000-1100: Prof Chabowski’s presentation (see abstract), Room 454

1100-1200: Networking session, Fusion Restaurant (at the back of the room, tea/coffee and biscuits available)

Pricing

Free