9 March 2023 - 9 March 2023
6:00PM - 7:00PM
Online
Free
Join us for this virtual event, running as part of Durham Inspired Live.
Durham's Development & Alumni Relations Office will host this virtual lecture, with speaker Professor Mike Nicholson from the Business School.
Professor Mike Nicholson will be sharing his lecture 'Doug the Pug and the Anonymous Gym Girl: The Secret Psychology of Influencer Marketing'. How did an American family dog become a social media icon? Why did an unknown London fitness instructor have such a dramatic effect on international protein bar sales? And what made over a million people watch an ordinary Dutch pensioner open the box of his shiny new iPhone?
Using the latest insights from behavioural science, this talk uncovers the hidden psychology behind influencer marketing and reveals how to create brand content that will appeal anywhere from Blackpool to Beijing.
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