Embracing Equity in Financial Services: International Women's Day

About the talk:

Embracing equity in financial services

Dr Ylva Baeckstrom will speak to us on the theme of equity in the financial services sector, embracing equity and storytelling. With its powerful position, financial services, is instrumental to role model equality. Yet it remains stubbornly homogeneous with large inequalities for employees and consumers. Ylva shows how embracing equity is about seeing equality as the opportunity it is instead of a problem that needs fixing. In her talk Ylva draws on her experience from her career in financial services, as a psychotherapist and as an academic researcher. You will have plenty opportunity to ask questions and engage during the session.

Biography

Dr Ylva Baeckström is a former banker and fintech entrepreneur, now a psychotherapist, and academic at Kings College London. Ylva is an expert on gender and intersectionality in financial services and entrepreneurship. Her research interests include sustainable investment and finance practices. She aims to create positive impact for the benefit of business, individuals and society. Ylva delivered a TEDx event in 2020, her book Gender and Finance, and the book Inspirational Investing to which she contributed, were published in March 2022. Ylva’s academic research has been published in Journal of Corporate Finance, European Journal of Finance and Journal of Economic Behavior and Organization. Her research is featured in the media, e.g., Financial Times, Sunday Times, Evening Standard, Professional Wealth Management. Collaborating widely with financial services institutions, Ylva is a highly regarded speaker and contributor.