MIB Seminar by Matthew Robson (Cardiff)

Publishing in international marketing: Managing the review process

Abstract: Research and publishing in scholarly journals are vitally important to individuals’ growth, development, and success in academia. The ability to effectively manage the review process and systematically revise and advance the manuscript for resubmission is key to developing a strong publication record. This session will highlight fundamental and subtle issues in the revision and resubmission process including the role of the editor and reviewers, responding to editor and reviewer comments, and developing the response document along with the revised manuscript. The session will be interactive, to allow for audience interaction.

Bio: Matthew J. Robson is a Professor of Marketing and International Management at Cardiff Business School, Cardiff University. His research focuses on international, strategic, and relationship marketing. He has published in scholarly journals including Organization Science, Journal of International Business Studies, Journal of Marketing, Journal of International Marketing, and British Journal of Management. He has been an Associate Editor for Journal of International Marketing for the past decade.