3rd Marketing, Innovation and Digital Transformation Global Conference

Digital Disruption: Thriving Through Technology-Driven Change

Date: 17^th -18^th June 2024

Venue:  MHL418, Durham University Business School, Durham DH1 3LB

Call for conference paper submission

Rapid technological innovations are transforming marketing on a global scale. Concepts such as artificial intelligence (AI), the metaverse, and web3 have gained traction for reengineering business practices and ecosystems. Marketing and consumer research are being substantially impacted by these advancements.

This 2-day conference brings together leading researchers and practitioners to discuss and envision the future of strategic and operational marketing. We will explore both technological progress and marketing developments, co-creating innovations for collaboration and solutions. The aim is to draw forward-thinking research on crucial topics affecting consumers, businesses and society. We encourage fresh perspectives and unexplored territories.

To address evolving markets and challenges, we have scheduled the 3rd Northeast Digital Marketing Conference - a 2-day in-person event. The conference provides a platform to present and discuss contemporary research and knowledge needed to deal with the latest digital marketing challenges and opportunities.

We welcome research on topics such as:

• Consumer behaviour, attitudes and decisions in digital environments
• AI, metaverse and web3 applications in digital marketing and operations
• Ethical, legal and social implications of emerging technologies
• Digital transformation of business processes and models
• Designing immersive virtual and mixed-reality experiences
• Innovation opportunities in areas such as automation, blockchain, AI, VR/AR, and more

We invite researchers across disciplines such as marketing, psychology, operations, economics, information systems, computer science, and more to submit abstracts. Let's continue last year's discussions and explore the latest trends and innovations in technology adoption for digital growth. Registration is free but required. Lunch and refreshments will be provided if you join us in person. If you wish to present your research at the conference, you are asked to submit abstracts of 150- 250 words within this form. 

Organisers:

The Centre of Consumers and Sustainable Consumption, Durham University Business School

The Marketing Research Community, Newcastle University Business School.

CONTACTS:

Professor Zhibin Lin: zhibin.lin@durham.ac.uk

Dr Qionglei Yu: Qionglei.yu@newcastle.ac.uk

Important dates:

Submission and Registration ends: 15th May, 2024
Conference dates: 17th -18th June, 2024
Conference venue: MHL418, Durham University Business School, Durham DH1 3LB

Registration and submission link