Skip to main content

Dr Arezou Ghiassaleh

Assistant Professor in Marketing

Assistant Professor in Marketing in the Business School+44 (0) 191 33 45284


Dr Arezou Ghiassaleh is an Assistant Professor in Marketing at Durham University Business School. She also serves as the Director of the MSc in Business Analytics programme (a joint programme between Durham Business School and the department of Computer Science).

Arezou holds a PhD degree from HEC Lausanne in Switzerland, where she was honored with the best PhD thesis award. She also holds an MBA degree and a BSc in Industrial Engineering from Sharif University of Technology in Tehran. 

Her research interests include online retailing, AI marketing, recommendation systems and luxury marketing. In particular, she is interested in examining the impact of different AI-powered technologies in retail environments on consumer shopping experience. The findings of her research help to understand how consumers perceive, process and react to marketing strategies mainly in online retail environments. She is expert in different methodological approaches such as surveys, lab studies and field experiments. She has published her reseach in world leading journals including International Journal of Research in Marketing and Journal of Retailing, and has presented in many international conferences such as Association for Consumer Research(ACR) and Society for Consumer Psychology(SCP). 

Arezou also collaborates with various organizations on joint research and consulting projects including Pomelo Sarl, Tesco, Equans, Rolayl College of Nursing and the NHS.

Arezou is a Fellow of the UK Higher Education Academy (FHEA). She teaches courses such as Research Method and Experiemtal Reseach Design to Early Career Researchers (ECRs), PhD and DBA students. Additionally, she has extensive experience teaching courses such Retail Analytics, Services Marketing, and Integrated Marketing Communication at both the MSc and Undergraduate levels.

Arezou has successfully supervised several PhD and DBA students and welcomes applications from PhD applicants interested in research in online retailing, AI marketing, recommendation systems, and luxury marketing.

Research interests

  • Online Retailing
  • AI Marketing
  • Recommendation Systems
  • Luxury Marketing


Conference Paper

Journal Article

This is the image alt text

A Top Global Business School

We are an international triple accredited business school. Sharing insights, supporting innovation and teaching tomorrow’s leaders. We combine our academic excellence, insightful research and exceptional global business connections, to equip our students to become innovative business thinkers.

About Us