Skip to main content

Pearl Ding

PhD Student

PhD Student in the Business School


Chuying is a PhD student at Durham University Business School. She has great passion for the study of the social relationship in business, especially in the aspect of guanxi - a unique kind of Chinese relationship which affects doing business with China.


Chuying is a PhD student in the Department of Management and Marketing within the Center of Innovation and Technology Management (CITM). Her research area is about a unique kind of relationship known as guanxi in China. Chuying explores how guanxi shapes the format of the business.

Research interests

  • Business in China
  • Guanxi
  • International Business
  • Organisational Identity
This is the image alt text

A Top Global Business School

We are an international triple accredited business school. Sharing insights, supporting innovation and teaching tomorrow’s leaders. We combine our academic excellence, insightful research and exceptional global business connections, to equip our students to become innovative business thinkers.

About Us