Staff profile
Gwen Wei
PhD Student
| Affiliation |
|---|
| PhD Student in the Business School |
Biography
Gwen is a PhD student in Marketing at Durham University Business School. She holds an MSc in Information Systems and a BSc in E-commerce Engineering. Her research interests include digital marketing, online consumer behaviour and IT adoption. In particular, her current research topic focuses on consumers’ impulse buying in live streaming commerce.
Mini-Biography
Gwen is a PhD student in the Department of Management and Marketing at Durham University Business School.
Research interests
- Digital Marketing
- IT Adoption
- Online Consumer Behaviour
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