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Dr Ji (Karena) Yan

Professor in Marketing

BA, MSc, PhD

AffiliationRoom numberTelephone
Professor in Marketing in the Business SchoolA222+44 (0) 191 33 45383
Fellow in the Durham Energy Institute  


Dr.Ji Yan, Karena, is Associate Professor in Marketing in Durham University Business School. Her current main research interests fall into two interfaces – innovation and technology management, and marketing. In particular, her research focuses on cross-border innovation management, foreign R&D funds attraction, the innovation activities among customers, suppliers and competitors and integrate their processes to generate innovation performance. She has also worked on the topic of pricing and consumer behavior patterns. In terms of future collaboration, Karena is interested in working with industry and academics on collaborative research projects based on a range of topics such as (including but not limited to): pricing and promotion model, green innovation, implication of innovation constraints, innovation ecosystems, and in general understanding innovation strategies across complex knowledge network.

Karena has been published constantly in international leading/excellence level journals such as Research PolicyJournal of Product Innovation ManagementBritish Journal of ManagementJournal of Business ResearchEuropean Journal of MarketingMarketing LettersJournal of Economic Survey, etc. Her research has social impact that UK media Economics, The Sunday Times and BBC has reported her research.

Prospective PhD applicants with similar research interests are encouraged to send her a research proposal.

Karena has provided the academic advice in Knowledge Transfer Partnership (KTP) Project funded by Technology Strategy Board UK. She is Chair of Board of Examiners of MSc Marketing program, board member of Research Committee and Education Committee of Durham University Business School. Prior to joining Durham, Karena has completed her PhD in University of Cardiff. Her original PhD work in Cardiff was an investigation of consumer behavior patterns. Karena is currently teaching Global Marketing and Quantitative Research Methods at master's levels.

Mini Biography

Karena Yan is associate professor in Marketing at Durham University Business School. Her research focuses on two interfaces— innovation and technology management, and marketing. She works with international scholars and practitioners to investigate R&D investment and funding problems and apply rigorous methodological techniques to address them.

Research interests

  • New Product and Process Innovation
  • R&D Management and University-Industry Collaboration
  • Technology Management
  • Marketing analytics on new product development


Journal Article

Supervision students

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