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Associate Dean, External Engagement Dr. Joanna Berry

Associate Professor in Entrepreneurship


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Associate Professor in Entrepreneurship in the Business SchoolMHL 376+44 (0) 191 33 45876
Director in the Durham Energy Institute  


Dr Joanna Berry

As Associate Dean, External Engagement for the Faculty of Business Joanna works closely with regional, national and international industry partners, as well as the School Executive Education team. She undertakes a wide variety of public and media activities on behalf of the School and University.
Joanna is Associate Professor (Entrepreneurship) at the Business School, and Director (Business, Enterprise and Innovation) of Durham University's globally renowned Durham Energy Institute ("DEI"). She sits on the University COP Steering Group and is Co-Programme Director of the new MSc in Energy Engineering Management, a joint programme run with Durham’s Engineering Department which launches in September 2023. She is Pathway Leader for the MBA Entrepreneurship Pathway, winning the 2020 Durham University Enhancing Learning and Teaching: Digital and Online Learning Award.
Joanna is a trustee and Board member of Acumen Community Buildings (where she focuses on community businesses and social enterprise). She was Regional Chair for the Chartered Institute of Marketing and Regional Vice-Chair for the Institute of Directors' Northeast branch. She is a Governor at Newcastle's Royal Grammar School where she sits on the Strategy and the EDI Committees, and she is an International Governor at Gifted Minds International School, Hoofddorp, Netherlands.
Joanna's professional experience runs from her Oxford University law degree in 1985 and encompasses not only law (mostly company and contract, practiced in South Africa from 1985 to 1987) but also science, creativity and technology. These interests are underpinned by significant and long-term exposure to new developments in media, marketing and advertising. Joanna's entrepreneurial spirit is underpinned by a deep and broad range of regional, national and international corporate and public sector contacts which she builds into her day-to-day activities. Her MBA dissertation focused on the impact of broadband connectivity on the TV industry, and her PhD took this one step further, looking into the impact of technology on the music industry's business models and value chains.
Her research and teaching interests encompass Problem Based Learning, energy and renewables, innovation, entrepreneurship, big data, ageing and health and the digital/creative industries. She has a particular emphasis on supporting women in business, and women in STEM in a variety of ways. She works closely with the Executive Education team and undertakes a wide variety of public and media activities on behalf of the School and University.
She is nominated as Mentor of the Year and Agent of Change in the 2023 Northern Power Women Awards, was delighted to achieve a position on the Northern Power Women Power List from 2020 and is a member of the NPW Newcastle and Teesside Power Circles.

Media Contacts

Available for media contact about:

  • Business, Economics & Employment: Entrepreneurship, Innovation, Energy
  • Energy: Entrepreneurship, Innovation, Energy
  • Education & awareness: Entrepreneurship, Innovation, Energy
  • General issues: Entrepreneurship, Innovation, Energy
  • Regional Affairs: Entrepreneurship, Innovation, Energy
  • Engineering: Energy systems: Entrepreneurship, Innovation, Energy


Book review

  • Berry, J (2004). The global Internet economy. Organization Studies

Chapter in book

  • Papagiannidis, S, Berry, J & Theodoulou T (2009). A tale of e-business models: from the music to the television industry. In Emergent strategies for e-business processes, services, and implications: advancing corporate frameworks. Lee, I IGI Global. 3: 104-122.
  • Berry, J (2008). Live Music and Performances in a Virtual World. In Encyclopedia of Multimedia Technology and Networking. Pagani, M IGI Publishing. 849-853.
  • Papagiannidis, S Berry, J & Li, F. (2005). Potential Implications of IPv6 for Regional Development. In Encyclopedia of Developing Regional Communities with Information and Communication Technology. Marshall, S, Taylor, W & Yu, X

Conference Paper

  • Berry, J (2011), Seattle Band Map: mapping the connections between and evolution of Seattle's cultural and artistic relationships, The City: 2nd International Conference - Culture, Society and Technology. Vancouver, Canada.
  • Berry, J (2011), Culture Crash: Organisational change in the cultural and creative industries in the North East of England, RSA Annual International Conference. Newcastle Upon Tyne.
  • Berry, J (2004), Possible impact and implications of Internet Protocol 6 on Television Broadcasts, 27th ISBA Conference.

Journal Article

  • Berry, J (2007). What has been learned from emergent music business models? International Journal of E-Business Research
  • Berry, J (2006). Technology: promise of threat? The digitisation of the music industry supply chain. Logisitics Research Network, Newcastle Upon Tyne
  • Berry, J (2006). Building International Communities through Music Industry Value Chains in the Early 21st Centre. British Academy of Management
  • Berry, J (2005). MVine Ltd A Case Study of a New Digital Music Label from Conception to Launch. International Journal of Cases of Electronic Commerce 2005
  • Berry, J (2005). The long and winding road? Ebusiness models for small independent record labels. WSEAS Transactions on Information Science and Applications 2005
  • Berry, J (1999). Globalization of real estate markets in central Europe. European Planning Studies

Supervision students

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