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Dr Joanna Berry

Associate Professor

Associate Professor in the Business School+44 (0) 191 33 45876
Director in the Durham Energy Institute


Dr Joanna Berry

As Associate Dean, External Engagement for the Faculty of Business Joanna works closely with regional, national and international industry partners, as well as the School Executive Education team. She undertakes a wide variety of public and media activities on behalf of the School and University.
Joanna is Associate Professor (Entrepreneurship) at the Business School, and Director (Business, Enterprise and Innovation) of Durham University's globally renowned Durham Energy Institute ("DEI"). She sits on the University COP Steering Group and is Co-Programme Director of the new MSc in Energy Engineering Management, a joint programme run with Durham’s Engineering Department which launches in September 2023. She is Pathway Leader for the MBA Entrepreneurship Pathway, winning the 2020 Durham University Enhancing Learning and Teaching: Digital and Online Learning Award.
Joanna is a trustee and Board member of Acumen Community Buildings (where she focuses on community businesses and social enterprise). She was Regional Chair for the Chartered Institute of Marketing and Regional Vice-Chair for the Institute of Directors' Northeast branch. She is a Governor at Newcastle's Royal Grammar School where she sits on the Strategy and the EDI Committees, and she is an International Governor at Gifted Minds International School, Hoofddorp, Netherlands.
Joanna's professional experience runs from her Oxford University law degree in 1985 and encompasses not only law (mostly company and contract, practiced in South Africa from 1985 to 1987) but also science, creativity and technology. These interests are underpinned by significant and long-term exposure to new developments in media, marketing and advertising. Joanna's entrepreneurial spirit is underpinned by a deep and broad range of regional, national and international corporate and public sector contacts which she builds into her day-to-day activities. Her MBA dissertation focused on the impact of broadband connectivity on the TV industry, and her PhD took this one step further, looking into the impact of technology on the music industry's business models and value chains.
Her research and teaching interests encompass Problem Based Learning, energy and renewables, innovation, entrepreneurship, big data, ageing and health and the digital/creative industries. She has a particular emphasis on supporting women in business, and women in STEM in a variety of ways. She works closely with the Executive Education team and undertakes a wide variety of public and media activities on behalf of the School and University.
She is nominated as Mentor of the Year and Agent of Change in the 2023 Northern Power Women Awards, was delighted to achieve a position on the Northern Power Women Power List from 2020 and is a member of the NPW Newcastle and Teesside Power Circles.


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