Staff profile

Jorge Lengler is Professor in International Marketing at Durham University Business School.

Professor Lengler is the Associated Dean for Internationalisation (joint, interim) having serve as the Online MBA Programme Director (7th in the World - Financial Times MBA Rankings) since 2020. 

Professor Lengler is Fellow of the Chartered Institute of Marketing (UK) and the Higher Education Academy (UK). 

Professr Lengler has published in top journals such as the British Journal of Management, Tourism Management, International Marketing Review, International Journal of Hospitality Management, Journal of International Management, International Journal of Small Business, Journal of Small Business Management, International Journal of Contemporary Hospitality Management, Journal of Marketing Management, Advances in International Marketing, among many others.

He has been awarded several Best paper Awards in leading conferences, including two recent awards from the European International Business Academy (2021), and Academy of International Business (2020).

In 2020 he was awarded the Dean's Award for teaching excellence in the Global Marketing module. 

• International Marketing
• International Business
• International Tourism Management
• Emerging Markets
• International Consumer Behaviour

• Management & Marketing Department

Chapter in book

• Mohsin, A. Wang, D. & Lengler, J. (2021). Exploring Guests Relations, Brand Loyalty, and Repeat Visits in Luxury Hotels of China: a case of Tianjin. In Humanistic Perspectives in Hospitality and Tourism - Volume II: CSR and Person-Centred Care. Ogunyemi, K., Okoye, E. & Ogunyemi. O. Palgrave MacMillan.
• Kahle, L., Gurel-Atay, E., Lengler, J. & Kim, C.H. (2017). A Comparing and Contrasting of the List of Values and the Schwartz Value Scale. In Consumer Social Values. Abingdon, Oxon: Routledge.

Conference Paper

• Aguzzoli, R, Lengler, J & Sousa, C (2017), Should I Stay or Should I Go? Exit and Re-entry Determinants of MNEs from Emerging Economies, Journal of Management Studies Paper Development Workshop. Denver, USA.
• Geary, J., Aguzzoli, R. & Lengler, J. (2016), Accounting for the Universalistic and Contingency Perspectives: The Transfer of ‘Best Practice’ in a Brazilian company, BAM 2016: Thriving in Turbulent Times. Newcastle upon Tyne, British Academy of Management.
• Mohsin, A., Lengler, J. & Aguzzoli, R. (2016), Is it linear or quadratic relationship between intentions to leave the job and its antecedents in luxury hotels?, The 79th TOSOK International Tourism Conference. Seoul.

Journal Article

• Wan, Chenxi Sousa, Carlos Lengler, Jorge & Tan, Qun (2022). Entry Mode Choice: A Meta-analysis of Antecedents and Outcomes. Management International Review
• Mohsin, A. & Lengler, J. (2021). Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions. Sustainability 13(19): 10884.
• Sousa, C. He, X., Lengler, J. & Tang, L. (2021). Foreign Market Re-entry: A Review and Future Research Directions. Journal of International Management 27(2): 100848.
• Sousa, Carlos M.P. Yan, Ji, Gomes, Emanuel & Lengler, Jorge (2021). Export Activity, R&D Investment And Foreign Ownership: Does It Matter For Productivity? International Marketing Review 38(3): 613-639.
• Aguzzoli, Roberta, Lengler, Jorge Sousa, Carlos & Benito, Gabriel (2021). Here We Go Again: A Case Study on Re-entering a Foreign Market. British Journal of Management 32(2): 416-434.
• Correia, R., Lengler, J. & Mohsin, A. (2019). Entrepreneurial Approaches to the Internationalisation of Portugal’s Hotel Industry. International Journal of Contemporary Hospitality Management 31(3): 1141-1165.
• Marques, C. Mohsin, A. & Lengler, J. (2019). A Multinational Comparative Study Highlighting Students’ Travel Motivations and Touristic Trends. Journal of Destination Marketing & Management
• Marques, C., Mohsin, A. & Lengler, J. (2018). A Multinational Comparative Study Highlighting Students' Travel Motivations and Touristic Trends. Journal of Destination Marketing & Management 10: 87-100.
• Lengler, J., Mohsin, A. & Mello-Moyano, C. (2017). Travel intention of Brazilian Students: Are they ready to discover new places and things? Tourism Analysis 22(4): 483-496.
• Mohsin, A., Lengler, J. & Subramonian, H. (2017). The influence of Malaysian students’ travel motives on their intentions to discover new places and things. Annals of Leisure Research 20(4): 490-506.
• Huertas-García, R., Lengler, J. & Consolación-Segura, C. (2017). Co-branding Strategy in Cause-related Advertising: The Fit between Brand and Cause. Journal of Product & Brand Management 26(2): 135-150.
• Kele, A., Mohsin, A. & Lengler, J. (2017). How willing/unwilling are luxury hotels' staff to be empowered? A case of East Malaysia. Tourism Management Perspectives 22: 44-53.
• Mohsin, A., Lengler, J. & Chaya, P. (2017). Does travel interest mediate between motives and intention to travel? A case of young Asian travellers. Journal of Hospitality and Tourism Management 31: 36-44.
• Geary, J., Aguzzoli, R. & Lengler, J. (2017). The Transfer of ‘International Best Practice’ in a Brazilian MNC: A Consideration of the Convergence and Contingency Perspectives. Journal of International Management 23(2): 194-207.
• Lengler, J. F. B., Sousa, C. M. P., Perin, M. G., Sampaio, C. H. & Martínez-López, F. J. (2016). The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation. International Small Business Journal 34(5): 701-727.
• Mohsin, A., Lengler, J.F.B. & Aguzzoli, R.L. (2015). Staff Turnover in Hotels: exploring the quadratic and linear relationships. Tourism Management 51: 35-48.
• Mohsin, A. & Lengler, J.F.B. (2015). Service experience through the Eyes of Budget Hotel Guests: Do factors of importance influence performance dimensions? Journal of Hospitality and Tourism Management 23: 23-34.
• Mohsin, A. & Lengler, J.F.B. (2015). Exploring the Antecedents of Staff Turnover within the Fast-food Industry: The case of Hamilton, New Zealand. Journal of Human Resources in Hospitality & Tourism 14(1): 1-24.
• Huertas-García, R., Gázquez-Abad, J.C. & Lengler, J.F.B. (2014). Publicidad conjunta marca-causa: el papel de la implicación del individuo hacia la publicidad en la comprensión y evaluación del mensaje. = Brand/cause advertising: The role of the individual's involvement toward the understanding and evaluation of the ad message. Revista Europea de Dirección y Economía de la Empresa 23(3): 147-155.
• Sampaio, C., Perin, M., Lengler, J.F.B, Cegarra, J. & Jimenez, D. (2014). Entrepreneurial Capacities as Antecedents of Business Performance in Brazilian Firms. Canadian Journal of Administrative Sciences 31(2): 90-103.
• Sousa, C.M.P., Lengler, J. & Martínez-López, F.J. (2014). Testing for Linear and Quadratic Effects between Price Adaptation and Export Performance: The Impact of Values and Perceptions. Journal of Small Business Management 52(3): 501-520.
• Lengler, J., Sousa, C.M.P. & Marques, C. (2013). Exploring the Linear and Quadratic Effects of Customer and Competitor Orientation on Export Performance. International Marketing Review 30(5): 440-468.
• Novello, S., Lengler, J.F.B. & Murias, P. (2013). Customer orientation and SME export performance: insights from Italian manufacturing firms. Micro & Macro Marketing 3(2013): 453-470.
• Simas, M.J., Lengler, J.F.B. & António, N.J. (2013). Integration of Sustainable Development in the strategy implementation process: proposal of a model. Corporate Governance Journal 13(5): 511-526.
• Mohsin, A., Lengler, J.F.B. & Kumar, B. (2013). Exploring the antecedents of intentions to quit: A case of luxury hotel staff in India. International Journal of Hospitality Management 35(December): 48-58.
• Lengler, J., Sousa, C.M.P. & Marques, C. (2013). Examining the Relationship between Market Orientation and Export Performance: The Moderating Role of Competitive Intensity. Advances in International Marketing 24: 75-102.
• Sousa, C.M.P. & Lengler, J. (2011). Examining the Determinants of Interfunctional Coordination and Export Performance: An Investigation of Brazilian Exporters. Advances in International Marketing 21: 189-206.
• Sousa, C.M.P. & Lengler, J.F.B. (2009). Psychic Distance, International Marketing Strategy and Export Performance: Establishing an Empirical Link. Journal of Marketing Management 25(5/6): 591-610.