Staff profile

Joseph Thomas Paniculangara is from Toronto, Canada. Originally from India, he got his graduate education in the USA. He spent his childhood in the UK, Denmark and New Zealand. He has studied, worked in and taught marketing all his adult life. His first career was as an advertising copywriter, his second as a quantitative market researcher and now he is a marketing academic. His research examines the motivations of those who donate to charity. Another area that he researches is the spread of word-of-mouth among social networks. In his spare time, Joseph likes to make people laugh through clown, improv, sketch and stand-up comedy.

Mini Biography

Ph.D. in Marketing from the University of Central Florida, Orlando, USA. Eight years of experience as an advertising copywriter, three years as a quantitative market researcher. Passionate about contributing to the understanding of statistics.

• Charitable donation
• Psychological distance (social, temporal, hypothetical & spatial)
• The effect of subjective risk on behaviour
• Ties in social networks and its role in the diffusion of word-of-mouth