Staff profile

Markus is professor in Marketing and International Business at Durham University Business School. He received his PhD in 2007 from University of Muenster (Germany). Markus worked as professor of marketing at Aston University (UK), Newcastle University (UK), and TU Dortmund University (Germany). He was visiting scholar at University of Alabama (USA), Curtin University (AUS), Florida Atlantic University (USA), and Ramkhamhaeng University (TH).

His research interests are related to service marketing, retail management, and international business. He is particularly interested in new service technologies, international service marketing, retailing strategies, online retailing, consumer behavior, and relationship marketing. He works together with international firms on joint research and consulting projects, including BMW, Borussia Dortmund, Claas, Dr. Oetker, Henkel-Ecolab, KarstadtQuelle Bank, Karstadt Warenhaus, McDonald's, Mercedes-Benz, Merck, Procter and Gamble, Robert Bosch, Specsavers, and T-Mobile. Markus is regularly invited as keynote speaker on international conferences.

Markus has published more than 200 articles in established journals, books, and proceedings, including the Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of the Association for Information Systems, Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, Marketing Letters, European Journal of Marketing, International Marketing Review, and Information and Management.

Markus serves as associate editor of Journal of Service Research and he is a member of the Editorial Review Boards of Journal of Retailing, Journal of Service Research, and Journal of Business Research. He frequently reviews articles for journals such as Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Product Innovation Management, Information Systems Research, Journal of the Association for Information Systems, International Journal of Research in Marketing, and British Journal of Management. 

His research has received international awards and nominations. Markus' research was nominated twice for the prestigious “Best Article Award” of the Journal of Service Research and he received the award for his research on self-service technology. He was also ranked 9th in the 2017 retail ranking identifying leading retailing authors (Ketron et al. 2017). Recently, his research was awarded with the Best Short Paper Award of the International Conference on Information Systems. One of his articles was also voted as the First-runner up of the Davidson Award for the best article published in the Journal of Retailing. His article on service robot anthropomorphism was finalist for the JAMS Sheth Foundation Best Paper Award.

• Management & Marketing Department

Journal Article

• Mittal, Vikas, Han, Kyuhong, Frennea, Carly, Blut, Markus, Shaik, Muzeeb, Bosukonda, Narendra & Sridhar, Shrihari (2023). Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us. Marketing Letters
• Blut, Markus, Kulikovskaja, Viktorija Hubert, Marco Brock, Christian & Grewal, Dhruv (2023). Effectiveness of engagement initiatives across engagement platforms: A meta‑analysis. Journal of the Academy of Marketing Science
• Blut, Markus, Beatty, Sharon E. & Northington, William Magnus (2022). Cultural Personal Values and Switching Costs Perceptions: Beyond Hofstede. Journal of Business Research 150: 339-353.
• Yuan, Ruizhi, Liu, Martin J. & Blut, Markus (2022). What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions. European Journal of Marketing 56(4): 1065-1107.
• Mencarelli, R. Lunardo, R. Lombart, C. Blut, M. & Henon, E. (2022). Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market. Marketing Letters 33(3): 523–541.
• Chong, A., Blut, M. & Zheng, S. (2022). Factors Influencing the Acceptance of Healthcare Information Technologies: A Meta-Analysis. Information and Management 59(3): 103604.
• Blut, M., Chong, A. Tsiga, Z. & Venkatesh, V. (2022). Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean. Journal Of The Association For Information Systems 23(1): 13-95.
• Blut, Markus, Wang, Cheng, Wünderlich, Nancy V. & Brock, Christian (2021). Understanding Anthropomorphism in Service Provision: A Meta-Analysis of Physical Robots, Chatbots, and other AI. Journal of the Academy of Marketing Science 49: 632-658.
• Blut, M & Wang, C (2020). Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage. Journal of the Academy of Marketing Science 48(4): 649-669.
• Iyer, G. R., Blut, M., Xiao, S. H. & Grewal, D. (2020). Impulse buying a meta-analytic review. Journal of the Academy of Marketing Science 48(3): 384-404.
• Blut, M, Heirati, N & Schofer, K (2020). The Dark side of Customer Participation: When Customer Participation in Service Co-Development Leads to Role Stress. Journal of Service Research 23(2): 156-173.
• Blut, M. Teller, C. & Floh, A. (2018). Testing retail marketing-mix effects on patronage: A meta-analysis. Journal of Retailing 94(2): 113-135.
• Blut, M., Chowdhry, N., Mittal, V., & Brock, C (2015). E-service quality: A meta-analytic review. Journal of Retailing 91(4): 679-700.
• Blut, M., Frennea, C. M., Mittal, V., & Mothersbaugh, D. L. (2015). How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis. International Journal of Research in Marketing 32(2): 226-229.
• Blut, M., Beatty, S. E., Evanschitzky, H., & Brock, C (2014). The impact of service characteristics on the switching costs–customer loyalty link. Journal of Retailing 90(2): 275-290.
• Nagengast, L., Evanschitzky, H., Blut, M. & Rudolph, T. (2014). New Insights in The Moderating Effect of switching Costs on the Satisfaction-Repurchase Behaviour Link. Journal of Retailing 90(3): 408-427.