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Overview

Meizhi Pan

PhD Student


Affiliations
Affiliation
PhD Student in the Business School

Biography

Meizhi (Maggie) Pan is a PhD student in the Department of Management & Marketing at Durham Business School. She received her Master's degree from Capital University of Economics and Business in China. Her research interests are related to digital marketing, influencer marketing and consumer behaviours.

Mini-Biography

Meizhi (Maggie) Pan is a PhD student in the Department of Management & Marketing at Durham Business School. She received her Master's degree from Capital University of Economics and Business in China. Her research interests are related to digital marketing, influencer marketing and consumer behaviours.

Research interests

  • Consumer Behaviours
  • Digital Marketing
  • Influencer Marketing
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