Staff profile

I’m an applied social scientist trying to do useful research, at the intersection of human enterprise, social issues and natural environments. I'm interested in the generative power of social science research and engaged scholarship; and how, combined, they can help us imagine and enact better futures. Playful experimentation underlies my work. In 2023, I founded the Social Science Enterprise Lab where we are developing unconventional methods and tools to scale up the impact of social science research through commercialisation. At the Lab, we bring use-inspired / solution-oriented research and business development together and early into collaborative research processes. In the process, I co-founded Mind Your Business, a Durham University spin-out that offers business development support as though people mattered.

In my professional life, I wear several hats. Alongside the Lab and Mind Your Business, I am the Co-Director of the Durham Enterprise Centre (Business School), and the Centre for Social Justice and Community Action (Sociology) as well as Co-PI in the new Global Centre for Contextual Safeguarding. Outside of Durham, I serve as Editor-in-Chief of the Journal of Business Venturing Insights and hold a visiting research positions at IE Business School in Spain and EGADE Business School in Mexico.

• Prospective inquiry
• Commercialisation of social science
• Research impact

Journal Article

• Enabling agency in constrained contexts: How restorative entrepreneuring supports reintegration post-incarceration
  
  Wainwright, L., & Muñoz, P. (2025). Enabling agency in constrained contexts: How restorative entrepreneuring supports reintegration post-incarceration. International Small Business Journal. Advance online publication. https://doi.org/10.1177/02662426251318646
• Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context
  
  Newbery, R., McKague, K., Muñoz, P., & Kimmitt, J. (2025). Reconceptualizing Franchisee Performance: A Configurational Approach in a Base‐of‐the‐Pyramid Context. British Journal of Management, 36(1), 17-33. https://doi.org/10.1111/1467-8551.12826
• How Founders Harness Tensions in Hybrid Venture Development
  
  Muñoz, P., Farny, S., Kibler, E., & Salmivaara, V. (2024). How Founders Harness Tensions in Hybrid Venture Development. Business & Society, 63(8), 1842-1886. https://doi.org/10.1177/00076503241255483
• When given two choices, take both! Social impact assessment in social entrepreneurship
  
  Muñoz, P., & Gamble, E. (2024). When given two choices, take both! Social impact assessment in social entrepreneurship. Entrepreneurship & Regional Development, 36(9-10), 1161-1187. https://doi.org/10.1080/08985626.2024.2349207
• Outcomes-based contracts and the hidden turn to public value management
  
  Kimmitt, J., & Muñoz, P. (2024). Outcomes-based contracts and the hidden turn to public value management. Organization, 31(7), 1113-1135. https://doi.org/10.1177/13505084231196102
• Varieties of Time in Business Sustainability Research: An Integrative Review and Research Agenda
  
  Morales-Raya, M., & Muñoz, P. (2024). Varieties of Time in Business Sustainability Research: An Integrative Review and Research Agenda. Organization and Environment, 37(2), 257-297. https://doi.org/10.1177/10860266231210610
• Human-animal mutualism in regenerative entrepreneurship
  
  Muñoz, P., & Hernández, M. (2024). Human-animal mutualism in regenerative entrepreneurship. Entrepreneurship and Regional Development, 36(5-6), 577-606. https://doi.org/10.1080/08985626.2024.2305648
• Trans-contextual work: doing entrepreneurial contexts in the periphery
  
  Muñoz, P., Kimmitt, J., & Spigel, B. (2024). Trans-contextual work: doing entrepreneurial contexts in the periphery. Small Business Economics, 62(2), 607-628. https://doi.org/10.1007/s11187-023-00772-4
• The Deterioration of Self-Worth in Entrepreneurship
  
  Muñoz-Roman, P., Braun, S., Chowdhury, F., Barton, M., Jayne-Little, N., Komes, J., Rowland, J., Sykes, K., Smith, J., Talbot-Jones, C., & Taggart, A. (2023). The Deterioration of Self-Worth in Entrepreneurship. Journal of Business Venturing Insights, 20, Article e00430. https://doi.org/10.1016/j.jbvi.2023.e00430
• Facing the future through entrepreneurship theory: A prospective inquiry framework
  
  Muñoz, P., & Dimov, D. (2023). Facing the future through entrepreneurship theory: A prospective inquiry framework. Journal of Business Venturing, 38(4), Article 106303. https://doi.org/10.1016/j.jbusvent.2023.106303
• In pursuit of impact: From research questions to problem formulation in entrepreneurship research
  
  Chen, S., Sharma, G., & Muñoz, P. (2023). In pursuit of impact: From research questions to problem formulation in entrepreneurship research. Entrepreneurship Theory and Practice, 47(2), 232-264. https://doi.org/10.1177/10422587221111736
• Is it time to clean up US tax-exempt nonprofit reporting?
  
  Gamble, E., Muñoz, P., & Fox, K. (2023). Is it time to clean up US tax-exempt nonprofit reporting?. Sustainability Accounting, Management and Policy Journal, 14(1), 1-20. https://doi.org/10.1108/sampj-09-2021-0373
• Local entrepreneurial ecosystems as configural narratives: A new way of seeing and evaluating antecedents and outcomes
  
  Muñoz, P., Kibler, E., Mandakovic, V., & Amorós, J. E. (2022). Local entrepreneurial ecosystems as configural narratives: A new way of seeing and evaluating antecedents and outcomes. Research Policy, 51(9), Article 104065. https://doi.org/10.1016/j.respol.2020.104065
• Social problem scale, public investment and social entrepreneurship action
  
  Kimmitt, J., Mandakovic, V., & Muñoz, P. (2022). Social problem scale, public investment and social entrepreneurship action. International Journal of Entrepreneurial Behavior and Research, 28(6), 1391-1413. https://doi.org/10.1108/ijebr-07-2021-0556
• Impact measurement in an emerging social sector: Four novel approaches
  
  Muñoz, P., Gamble, E., & Beer, H. (2022). Impact measurement in an emerging social sector: Four novel approaches. Academy of Management Discoveries, 8(2), 298-330. https://doi.org/10.5465/amd.2020.0044
• Reformists, Decouplists, and Activists: A Typology of Ecocentric Management
  
  Hernández, M., & Muñoz, P. (2022). Reformists, Decouplists, and Activists: A Typology of Ecocentric Management. Organization & Environment, 35(2), 282-306. https://doi.org/10.1177/1086026621993204
• When tax-exempt nonprofits detract value from society
  
  Gamble, E., & Muñoz, P. (2022). When tax-exempt nonprofits detract value from society. Academy of Management Perspectives, 36(1), 50-92. https://doi.org/10.5465/amp.2018.0027
• A translational framework for entrepreneurship research
  
  Muñoz, P., & Dimov, D. (2022). A translational framework for entrepreneurship research. Journal of Business Venturing Insights, 19, Article e00361. https://doi.org/10.1016/j.jbvi.2022.e00361
• The magical language of un-realistic venture ideas in social entrepreneurship
  
  Barton, M., & Muñoz, P. (2022). The magical language of un-realistic venture ideas in social entrepreneurship. Entrepreneurship and Regional Development, 35(1 - 2), 1-23. https://doi.org/10.1080/08985626.2022.2158492
• Regenerative Organizations: Introduction to the Special Issue
  
  Muñoz, P., & Branzei, O. (2021). Regenerative Organizations: Introduction to the Special Issue. Organization & Environment, 34(4), 507-516. https://doi.org/10.1177/10860266211055740
• How Tax Incentives Slow Down Positive Change in Social Impact Ecosystems and What Can We Do About It
  
  Gamble, E., & Muñoz, P. (2021). How Tax Incentives Slow Down Positive Change in Social Impact Ecosystems and What Can We Do About It. Journal of Business Venturing Insights, 16, Article e00284. https://doi.org/10.1016/j.jbvi.2021.e00284
• What Do We Talk About When We Talk About Community? Commentary
  
  Kibler, E., & Muñoz, P. (2020). What Do We Talk About When We Talk About Community? Commentary. Academy of Management Discoveries, 6(4), 721-725. https://doi.org/10.5465/amd.2019.0247
• Failing and exiting in social and commercial entrepreneurship: The role of situated cognition
  
  Muñoz, P., Cacciotti, G., & Ucbasaran, D. (2020). Failing and exiting in social and commercial entrepreneurship: The role of situated cognition. Journal of Business Venturing Insights, 14, Article e00196. https://doi.org/10.1016/j.jbvi.2020.e00196
• Reorienting entrepreneurial support infrastructure to tackle a social crisis: A rapid response
  
  Muñoz, P., Naudé, W., Williams, N., Williams, T., & Frías, R. (2020). Reorienting entrepreneurial support infrastructure to tackle a social crisis: A rapid response. Journal of Business Venturing Insights, 14, Article e00181. https://doi.org/10.1016/j.jbvi.2020.e00181
• Poverty and the varieties of entrepreneurship in the pursuit of prosperity
  
  Kimmitt, J., Munoz, P., & Newbery, R. (2020). Poverty and the varieties of entrepreneurship in the pursuit of prosperity. Journal of Business Venturing, 35(4), Article 105939. https://doi.org/10.1016/j.jbusvent.2019.05.003
• JBVI on its 5th birthday: Reflections on place and journey
  
  Pollack, J. M., Muñoz, P., & Dimov, D. (2020). JBVI on its 5th birthday: Reflections on place and journey. Journal of Business Venturing Insights, 13, Article e00152. https://doi.org/10.1016/j.jbvi.2019.e00152
• Restorative entrepreneuring: A new cross- disciplinary agenda to support at-risk social groups
  
  Wainwright, L., & Muñoz, P. (2020). Restorative entrepreneuring: A new cross- disciplinary agenda to support at-risk social groups. Journal of Business Venturing Insights, 13, Article e00165. https://doi.org/10.1016/j.jbvi.2020.e00165
• Packs, Troops and Herds: Prosocial Cooperatives and Innovation in the New Normal
  
  Muñoz, P., Kimmitt, J., & Dimov, D. (2020). Packs, Troops and Herds: Prosocial Cooperatives and Innovation in the New Normal. Journal of Management Studies, 57(3). https://doi.org/10.1111/joms.12542
• Social entrepreneurship in context and as practice
  
  Kibler, E., & Munoz, P. (2020). Social entrepreneurship in context and as practice. Regional Studies, 54(9), 1317-1319. https://doi.org/10.1080/00343404.2020.1758447
• Social mission as competitive advantage: A configurational analysis of the strategic conditions of social entrepreneurship
  
  Munoz, P., & Kimmitt, J. (2019). Social mission as competitive advantage: A configurational analysis of the strategic conditions of social entrepreneurship. Journal of Business Research, 101, 854-861. https://doi.org/10.1016/j.jbusres.2018.11.044
• Mindfulness and Taking Action to Start a New Business
  
  Van gelderen, M., Kibler, E., Kautonen, T., Munoz, P., & Wincent, J. (2019). Mindfulness and Taking Action to Start a New Business. Journal of Small Business Management, 57(sup2), 489-506. https://doi.org/10.1111/jsbm.12499
• Rural entrepreneurship in place: an integrated framework
  
  Munoz, P., & Kimmitt, J. (2019). Rural entrepreneurship in place: an integrated framework. Entrepreneurship and Regional Development, 31(9-10), 842-873. https://doi.org/10.1080/08985626.2019.1609593
• A diagnostic framework for social impact bonds in emerging economies
  
  Muñoz, P., & Kimmitt, J. (2019). A diagnostic framework for social impact bonds in emerging economies. Journal of Business Venturing Insights, 12. https://doi.org/10.1016/j.jbvi.2019.e00141
• Living on the slopes: entrepreneurial preparedness in a context under continuous threat
  
  Munoz, P., Kimmitt, J., Kibler, E., & Farny, S. (2019). Living on the slopes: entrepreneurial preparedness in a context under continuous threat. Entrepreneurship and Regional Development, 31(5-6), 413-434. https://doi.org/10.1080/08985626.2018.1541591
• Sensemaking the `social' in social entrepreneurship
  
  Kimmitt, J., & Munoz, P. (2018). Sensemaking the `social’ in social entrepreneurship. International Small Business Journal-Researching Entrepreneurship, 36(8), 859-886. https://doi.org/10.1177/0266242618789230
• A Compass for Navigating Sharing Economy Business Models
  
  Munoz, P., & Cohen, B. (2018). A Compass for Navigating Sharing Economy Business Models. California Management Review, 61(1), 114-147. https://doi.org/10.1177/0008125618795490
• Sustainable Entrepreneurship Research: Taking Stock and looking ahead
  
  Munoz, P., & Cohen, B. (2018). Sustainable Entrepreneurship Research: Taking Stock and looking ahead. Business Strategy and The Environment, 27(3), 300-322. https://doi.org/10.1002/bse.2000
• The double-edged sword of purpose-driven behavior in sustainable venturing
  
  Munoz, P., Cacciotti, G., & Cohen, B. (2018). The double-edged sword of purpose-driven behavior in sustainable venturing. Journal of Business Venturing, 33(2, SI), 149-178. https://doi.org/10.1016/j.jbusvent.2017.12.005
• Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet
  
  Munoz, P., & Cohen, B. (2018). Entrepreneurial Narratives in Sustainable Venturing: Beyond People, Profit, and Planet. Journal of Small Business Management, 56(1), 154-176. https://doi.org/10.1111/jsbm.12395
• Advancing sustainable entrepreneurship through substantive research
  
  Munoz, P., Janssen, F., Nicolopoulou, K., & Hockerts, K. (2018). Advancing sustainable entrepreneurship through substantive research. International Journal of Entrepreneurial Behavior & Research, 24(2), 322-332. https://doi.org/10.1108/ijebr-03-2018-427
• A cognitive map of sustainable decision-making in entrepreneurship: A configurational approach
  
  Munoz, P. (2018). A cognitive map of sustainable decision-making in entrepreneurship: A configurational approach. International Journal of Entrepreneurial Behavior & Research, 24(3), 787-813. https://doi.org/10.1108/ijebr-03-2017-0110
• Entrepreneurship and the rest: The missing debate
  
  Muñoz, P., & Kimmitt, J. (2018). Entrepreneurship and the rest: The missing debate. Journal of Business Venturing Insights, 9. https://doi.org/10.1016/j.jbvi.2018.03.003
• Mapping out the sharing economy: A configurational approach to sharing business modeling
  
  Munoz, P., & Cohen, B. (2017). Mapping out the sharing economy: A configurational approach to sharing business modeling. Technological Forecasting and Social Change, 125, 21-37. https://doi.org/10.1016/j.techfore.2017.03.035
• Entrepreneurship and financial inclusion through the lens of instrumental freedoms
  
  Kimmitt, J., & Munoz, P. (2017). Entrepreneurship and financial inclusion through the lens of instrumental freedoms. International Small Business Journal-Researching Entrepreneurship, 35(7, SI), 803-828. https://doi.org/10.1177/0266242617700699
• Entering Conscious Consumer Markets: Towards a new generation of sustainability strategies
  
  Cohen, B., & Munoz, P. (2017). Entering Conscious Consumer Markets: Towards a new generation of sustainability strategies. California Management Review, 59(4), 23-48. https://doi.org/10.1177/0008125617722792
• Towards a social-ecological understanding of sustainable venturing
  
  Muñoz, P., & Cohen, B. (2017). Towards a social-ecological understanding of sustainable venturing. Journal of Business Venturing Insights, 7, 1-8. https://doi.org/10.1016/j.jbvi.2016.12.001
• Institutional complexity and social entrepreneurship: A fuzzy-set approach
  
  Munoz, P., & Kibler, E. (2016). Institutional complexity and social entrepreneurship: A fuzzy-set approach. Journal of Business Research, 69(4, SI), 1314-1318. https://doi.org/10.1016/j.jbusres.2015.10.098
• Sharing cities and sustainable consumption and production: towards an integrated framework
  
  Cohen, B., & Munoz, P. (2016). Sharing cities and sustainable consumption and production: towards an integrated framework. Journal of Cleaner Production, 134(A, SI), 87-97. https://doi.org/10.1016/j.jclepro.2015.07.133
• The Making of the Urban Entrepreneur
  
  Munoz, P., & Cohen, B. (2016). The Making of the Urban Entrepreneur. California Management Review, 59(1, SI), 71-91. https://doi.org/10.1177/0008125616683953
• Toward a Theory of Purpose-Driven Urban Entrepreneurship
  
  Cohen, B., & Munoz, P. (2015). Toward a Theory of Purpose-Driven Urban Entrepreneurship. Organization & Environment, 28(3), 264-285. https://doi.org/10.1177/1086026615600883
• The call of the whole in understanding the development of sustainable ventures
  
  Munoz, P., & Dimov, D. (2015). The call of the whole in understanding the development of sustainable ventures. Journal of Business Venturing, 30(4), 632-654. https://doi.org/10.1016/j.jbusvent.2014.07.012
• Place attachment and social legitimacy: Revisiting the sustainable entrepreneurship journey
  
  Kibler, E., Fink, M., Lang, R., & Muñoz, P. (2015). Place attachment and social legitimacy: Revisiting the sustainable entrepreneurship journey. Journal of Business Venturing Insights, 3, 24-29. https://doi.org/10.1016/j.jbvi.2015.04.001
• The business management of the Chilean salmon farming industry
  
  Little, C., Felzensztein, C., Gimmon, E., & Munoz, P. (2015). The business management of the Chilean salmon farming industry. Marine Policy, 54, 108-117. https://doi.org/10.1016/j.marpol.2014.12.020
• Transitions dynamics in context: key factors and alternative paths in the sustainable development of nations
  
  Rodrigo, P., Munoz, P., & Wright, A. (2015). Transitions dynamics in context: key factors and alternative paths in the sustainable development of nations. Journal of Cleaner Production, 94, 221-234. https://doi.org/10.1016/j.jclepro.2015.01.057
• The Distinctive Importance of Sustainable Entrepreneurship
  
  Muñoz, P. (2013). The Distinctive Importance of Sustainable Entrepreneurship. Current Opinion in Creativity, Innovation and Entrepreneurship, 2(1). https://doi.org/10.11565/cuocient.v2i1.26

Report

• Rural Entrepreneurship Framework for Local Economic and Communal Thriving
  
  Kimmitt, J., Munoz, P., & Frias, R. (2025). Rural Entrepreneurship Framework for Local Economic and Communal Thriving. National Innovation Centre for Rural Enterprise.
• Social venturing in the social sciences
  
  Muñoz, P., & Dimov, D. (2023). Social venturing in the social sciences.
• Stories of Regeneration: A New Breed of Sustainable Entrepreneurs
  
  Muñoz, P., & Hargreaves, C. (2021). Stories of Regeneration: A New Breed of Sustainable Entrepreneurs. https://doi.org/10.13140/rg.2.2.22349.36322
• A Spotlight on the North East Creative Industry
  
  Elbrink, S., & Munoz, P. (n.d.). A Spotlight on the North East Creative Industry. Social Science Enterprise Lab.