Staff profile

Tianyu Liu is a dedicated and curious researcher currently pursuing her PhD in Marketing at Durham University Business School. She holds a first-class degree in International Tourism Management from the University of Surrey and a Master of Science Degree in Marketing and Strategy from the University of Warwick.

As a Seminar Tutor for core modules, Retail and Services Marketing in the Marketing Programme, Tianyu actively contributes to the academic community, sharing her knowledge and assisting fellow students in their learning journey.

During her undergraduate and postgraduate studies, Tianyu gained practical experience in Marketing through internships at Microsoft, where she was involved in public relations, and at Meituan, where she contributed to user engagement efforts.

Her research interests lie in consumer behavior, digital marketing, and tourism management. Specifically, she focuses on user identity within cutting-edge technologies like mixed reality, with a particular emphasis on virtual influencer and brand authenticity within virtual environments.

Tianyu had the privilege of presenting some of her research findings at notable events, including the Academy of Marketing Doctoral Colloquium and the Narti Annual Doctoral Conference.

Tianyu also currently supports Alumni Relations activities and manages the Durham Business School's Alumni WeChat accounts. She helps to build relationships with alumni community in China. Tianyu assists the University and the China Chapters to work together on activities that benefit alumni.

With a passion for learning and a commitment to making meaningful contributions to her field, Tianyu Liu continues to explore new avenues of research and embraces opportunities to grow both personally and professionally.

Mini-Biography

Tianyu Liu is a dedicated PhD candidate and Rankings Assistant at Durham University Business School.

She supports ranking activities and engaging with alumni. She specializes in Marketing with a focus on consumer behavior, digital marketing, and tourism management.

She actively contributes to the academic community as a Seminar Tutor for core marketing modules, showcasing her passion for teaching and knowledge-sharing.

Committed and driven, Tianyu strives to make meaningful contributions to the field of marketing and consumer behavior through her research and academic pursuits. 

• Marketing and Technology
• Consumer Behaviour
• Tourism Management

Journal Article

• Musiimenta, B., Brusa, M., Liu, T., Salvato, M., Buchner, J., Igo, Z., …Wolf, J. (2023). A new discovery space opened by eROSITA: Ionised AGN outflows from X-ray selected samples. Astronomy & Astrophysics, 679, Article A84. https://doi.org/10.1051/0004-6361/202245555