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Overview

Professor Xinming He

Professor of Marketing

BA, MA, PhD, PGCert


Affiliations
AffiliationRoom numberTelephone
Professor of Marketing in the Business SchoolA223, Garden Block+44 (0) 191 33 49424

Biography

Xinming He is a full Professor on international strategy, and Lead of the Marketing and International Business (MIB) Research Centre at Durham University Business School. He received a BA, an MA and a PhD at Xiamen University, and a PhD from King’s College London.

He is an active researcher in international marketing and international strategy. He has published over 40 academic articles in leading international scholarly journals and conferences, e.g. Journal of Management, Journal of World Business, Journal of International Marketing, Journal of International Management, Journal of Business Research, Management and Organization Review, Management International Review, European Journal of Marketing, International Marketing Review, and International Business Review. His work has received strong recognition in the form of Best Paper Awards, funding from government organizations, education and research foundations. For instance, he received the Highly Commended Paper Awards - the 2019 Emerald Literati Awards for Excellence, the 2017 Emerald Literati Network Awards for Excellence, the European Journal of Marketing Award for Research in Marketing (2013). He also won the Best Paper Award of a Harvard University hosted conference.

He is an Associate Editor for the Journal of Business Research (Elsevier) and the journal of Asian Business & Management (Palgrave) and sits on the Editorial Board of the Asia Pacific Journal of Management (Springer) and the International Journal of Emerging Markets (Emerald). He is a member of the UKRI Future Leaders Fellowships (FLF) Programme Peer Review College.

He has been invited to talk at research seminars of Lancaster University, the University of York, Newcastle University, Brunel University, Birkbeck College, University of London, Xiamen University. He has examined PhD students at Warwick University, University of London, Brunel University, Durham University, Northumbria University and Indian Institute of Technology, Kharagpur.

Before joining Durham University, he researched and lectured at King's College London, Newcastle University, Northumbria University, and Xiamen University. He is an external examiner of programmes of Cambridge, St. Andrews, Brunel. He is a visiting Professor of Xiamen University, a Chinese 211 and 985 institution. He also has years’ experience in business management as Export Manager of China Xinxing Group Xiamen Branch, Information Specialist of Underwater World (New Zealand), and Kodak (China) Co.

Xinming’s current research aims to examine how organizations develop international strategies such as international market selection, export channel selection, pricing, innovation, and overseas acquisition to achieve superior performance. He uses resource-based theory, institutional theory, and transaction cost analysis, among others.

Xinming is very happy to cooperate with researchers in similar areas, and to discuss research proposals in these areas with prospective PhD students. Please feel free to contact if interested.

Honours and Awards

  • Highly Commended Paper Award, the 2019 Emerald Literati Awards for Excellence
  • Best Paper Award (with Yu Li, Carlos M. P. Sousa), 2017 SYSBS International Symposium on Frontier Management Research (convened by Yadong Luo & Oded Shenkar), Dec 2017.
  • Highly Commended Paper Award, 2017 Emerald Literati Network Awards for Excellence.
  • Best Paper Award (with Yuanfei Kang), Australia and New Zealand International Business Association Conference 2014, The University of Auckland Business School, April 2014.
  • International Marketing Review, Top 10 Reviewer of 2011-2013
  • European Journal of Marketing Award for Research in Marketing, Academy of Marketing, July 2013.
  • Academy of Marketing Research Initiative Funding, July 2013.
  • Best Paper Award, China Marketing International Conference 2013, City University of Hong Kong and China University of Mining and Technology, July 2013.
  • Best Paper Award, International Marketing Track, Academy of Marketing 2012 Conference, Southampton University, Jul 2012.
  • Best Paper Award, International Marketing Track, Academy of Marketing 2011 Conference, Liverpool University, Jul 2011.
  • Best Paper Award, Harvard University China Goes Global Annual Conference 2009, Oct 2009.
  • Winner of Small Bursary, School of Social Science and Public Policy, King’s College London, 2008.
  • KC Wong Scholarship (£33,000), KC Wong Education Fund (Hong Kong), 2006–2008.
  • Best Paper Award, Journal of Marketing Science China 2004 Conference, Tsinghua University, Nov 2004.
  • Xinming has been invited to speak at seminars at Durham University, Lancaster University, Newcastle University, University of York, Brunel University, Birkbeck College, University of London, Xiamen University, etc.
Mini Biography

Xinming He is a full Professor on international strategy, and Lead of the Marketing and International Business (MIB) Research Centre at Durham University Business School. 

He is an active researcher in international marketing and international business strategy. His work has received strong recognition in the form of Best Paper Awards, funding from government organizations, education and research foundations, and publications in leading international journals.

Research interests

  • Innovation and performance
  • Export performance
  • Export channel selection
  • Foreign direct investment
  • International market selection
  • Market exit and re-entry
  • Market orientation
  • Networks
  • Foreign entry mode

Publications

Chapter in book

Journal Article

Presentation

  • Li, Min, He, X. & Sousa, C. M. P. (2017), A product development resource-based view of export channel selection and export performance, Exploring the Interfaces of Open Innovation Research & Practice Workshop. Durham University.
  • Daoud, Israa, He, X., Sousa, C. M. P. & Yan, K. (2017), Innovation and export performance, Exploring the Interfaces of Open Innovation Research & Practice Workshop. Durham University.
  • He, Xinming, Shahwan, R. & Bahemia, H. (2017), Novel Business Models, Innovation Management, Entrepreneurship and Sustainability Conference. University of Economics Prague.
  • Li, Yu, Sousa, C. M. P. & He, X. (2017), Pulling Through Innovation Failure: The Role of Appropriability Regimes, Exploring the Interfaces of Open Innovation Research & Practice Workshop. Durham University.
  • Li, Min, He, X. & Sousa, C. M. P. (2017), Product Development Capabilities, Export Channel Selection and Performance, EIBA. Millan.
  • He, Xinming & Zhang, J., (2016), International Acquisition Completion: Emerging Market Firms Experience, European International Business Academy 2016 Conference. Vienna University of Economics and Business.
  • Chen, Jieke, Sousa, C. M. P. & He, X. (2016), Pricing Strategy and Exporting Performance, European of Marketing Academy 2016 conference. BI Norwegian Business School.
  • Li, Min, He, X. & Sousa, C. M. P. (2016), The Role of Firms’ Capabilities and Institutional Distances in Export Channel Selection and Export Performance, Academy of International Business UK & Ireland Chapter 2016 Conference. Birkbeck College, University of London.
  • He, Xinming & Zhang, J. (2015), Foreign Acquisition Success: Country-of-Origin Effect, International Footprint and Destination Selection, Academy of International Business (UK & Ireland Chapter) 2015 Conference. Manchester.
  • He, Xinming, Lin, Z. & Wei, Y. (2015), Export Market Selection and Export Performance, China Marketing International Conference 2015. City University of Hong Kong and Xi’an Jiaotong University.
  • He, Xinming, Lin, Z & Wei, Y. (2014), International Market Selection and Export Performance, Academy of International Business UK & Ireland Chapter 2014 Conference. University of York.
  • Yan, Hui & He, X. (2014), Market Orientation, Networks and Export Performance, Network Governance and Business Model Innovation Conference. Tianjing.
  • He, Xinming, Zhang, J. & Wang, J, (2014), Market Seeking Orientation and Performance in China, Academy of Marketing 2014 Conference. Bournemouth.
  • Kang, Yuanfei & He, X. (2014), Institutional Forces and Adoption of Environmental Management Strategy: Moderating Effects of Complementary Assets and Environmental Orientation, Australia and New Zealand International Business Association 2014 Conference. The University of Auckland.
  • He, X., Zhang, J, & Wang, J. (2013), Market seeking strategy and performance in China: the impact of institutional environment, wholly owned structure and firm experience, Strategic Management Society Special Conference in China 2013. Sun Yat-Sen University, China, Sun Yat-Sen University.
  • Kang, Y. & He, X. (2012), Impact of Institutional Forces on Adoption of Environmental Management Strategy for Manufacturing Firms in China: Moderating Effects of Complementary Assets and Environmental Orientation, Academy of International Business 2012 Conference. Washington DC, Washington DC.
  • Zhang, J. & He, X. (2012), How Does Economic Nationalism Influence Cross-border Acquisition in China?, Academy of International Business (UK & Ireland Chapter) 2012 Conference. Liverpool University, Liverpool University.
  • He, X., Brouthers, K.D. & Filatotchev, I. (2012), Market Orientation and Export Performance, Academy of International Business 2012 Conference. Washington DC, Washington DC.
  • He, X., Brouthers, K.D. & Filatotchev, I. (2012), Market Orientation and Export Performance, 2012 Academy of Management Annual Meeting. Boston, Massachusetts, Boston MA.
  • He, X., Brouthers, K.D. & Filatotchev, I. (2010), Networks, Export Channel Selection, and Performance: Evidence from an Emerging Market, Academy of Marketing 2010 Conference. Coventry University, Coventry University.
  • He, X., Brouthers, K.D. & Filatotchev, I. (2010), The Effects of Market Orientation and Export Channel Selection on Export Performance, 2010 Academy of Management Annual Meeting. Montréal Canada, Montreal.
  • He, X., Brouthers, K.D. & Filatotchev, I. (2009), Market Orientation, Export Channel Selection, and Performance: Evidence from China, China Goes Global 2009 Conference. Harvard University, Harvard University, Boston.

Report

  • He, X (2021). IFD0006 - Inward Foreign Direct Investment: The Evidence to the Parliament Select Committee on International Trade.

Supervision students

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