Staff profile

Xinming He is a full Professor on international strategy, and Lead of the Marketing and International Business (MIB) Research Centre at Durham University Business School. He received a BA, an MA and a PhD at Xiamen University, and a PhD from King’s College London. He is an Advisor to Study UK HEI, British Council.

He is an active researcher in international marketing and international strategy, with over 40 academic articles in leading international scholarly journals and conferences, e.g. Journal of Management, Journal of World Business, Journal of Product Innovation Management, Journal of International Marketing, Journal of International Management, Journal of Business Research, Management International Review, International Marketing Review, and International Business Review. His work has received strong recognition in the form of Best Paper Awards, and research grants (e.g. AHRC, Charles Wilson ‘Smart & Scale Up’ Grant, NNSF, CSC). For instance, he received S Tamer Cavusgil Best Paper Award at CIMaR Annual Conference in 2022, the Highly Commended Paper Awards - the 2019 Emerald Literati Awards for Excellence, the 2017 Emerald Literati Network Awards for Excellence, the European Journal of Marketing Award for Research in Marketing (2013). 

He is an Associate Editor for the Journal of Business Research (Elsevier) and the journal of Asian Business & Management (Palgrave) and sits on the Editorial Board of the Asia Pacific Journal of Management (Springer) and the International Journal of Emerging Markets (Emerald). He is a member of the UKRI Future Leaders Fellowships (FLF) Programme Peer Review College and an assessor for ESRC.

He has talked at different institutions, e.g. Universitat de Barcelona and Public University of Navarre (Spain), Gdańsk University of Technology (Poland), Lithuania Business University of Applied Sciences (Lithuania), Loughborough University, Lancaster University, the University of York, Newcastle University, Brunel University, Birkbeck College, University of London, Northeast England Chamber of Commerce, China University of Geosciences, Wuhan University and Xiamen University (China). He has examined PhD students at Warwick University, University of London, Brunel University, Durham University, Northumbria University and Indian Institute of Technology, Kharagpur.

Before joining Durham University, he researched and lectured at King's College London, Newcastle University, Northumbria University, and Xiamen University. He is an external examiner of programmes of Cambridge, St. Andrews, Brunel. He is a visiting Professor of Xiamen University, a Chinese 211 and 985 institution. He also has years’ experience in business management as Export Manager of China Xinxing Group Xiamen Branch, Information Specialist of Underwater World (New Zealand), and Kodak (China) Co. 

Xinming’s current research aims to examine how organizations develop international strategies such as digitalisation, international market selection, export channel selection, pricing, innovation, and overseas acquisition to achieve superior performance. He uses resource-based theory, institutional theory, and transaction cost analysis, among others.

Xinming is very happy to cooperate with researchers in similar areas, and to discuss research proposals with prospective PhD students. Please feel free to contact.

Honours and Awards

• S Tamer Cavusgil Best Paper Award, CIMaR (Consortium for International Marketing Research) 29^th Annual Conference, Bodø, Jun 2022
• Highly Commended Paper Award, the 2019 Emerald Literati Awards for Excellence
• Best Paper Award, 2017 SYSBS International Symposium on Frontier Management Research (convened by Yadong Luo & Oded Shenkar), Dec 2017.
• Highly Commended Paper Award, 2017 Emerald Literati Network Awards for Excellence.
• Best Paper Award, Australia and New Zealand International Business Association Conference 2014, The University of Auckland Business School, April 2014.
• International Marketing Review, Top 10 Reviewer of 2011-2013
• European Journal of Marketing Award for Research in Marketing, Academy of Marketing, July 2013.
• Academy of Marketing Research Initiative Funding, July 2013.
• Best Paper Award, China Marketing International Conference 2013, City University of Hong Kong and China University of Mining and Technology, July 2013.
• Best Paper Award, International Marketing Track, Academy of Marketing 2012 Conference, Southampton University, Jul 2012.
• Best Paper Award, International Marketing Track, Academy of Marketing 2011 Conference, Liverpool University, Jul 2011.
• Best Paper Award, Harvard University China Goes Global Annual Conference 2009, Oct 2009.
• Winner of Small Bursary, School of Social Science and Public Policy, King’s College London, 2008.
• KC Wong Scholarship (£33,000), KC Wong Education Fund (Hong Kong), 2006–2008.
• Best Paper Award, Journal of Marketing Science China 2004 Conference, Tsinghua University, Nov 2004.

Mini Biography

Xinming He is a full Professor on international strategy, and Lead of the Marketing and International Business (MIB) Research Centre at Durham University Business School. He is an Advisor to Study UK HEI, British Council.

He is an active researcher in international marketing and international business strategy. His work has received strong recognition in the form of Best Paper Awards, funding from government organizations, education and research foundations, and publications in leading international journals.

• Digitalisation and firm internationalisation
• Innovation and performance
• Export performance
• Export channel selection
• Foreign direct investment
• International market selection
• Market exit and re-entry
• Foreign entry mode

• Management & Marketing Department

Chapter in book

• Sousa, C.M.P., Li,Y. & He, X. (2017). Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: a resource orchestration perspective. In Advances in global marketing: A research anthology. Leonidou, L.C., Katsikeas, C.S., Samiee, S. & Aykol, B. Cham: Springer. 169-186.

Journal Article

• Zuo, Wenming, Qiu, Xinxin, Li, Shixin & He, Xinming (2023). Online ride-hailing regulation: a simulation study based on evolutionary game theory. Transportation Planning and Technology
• Liu, Feifei He, Xinming & Wang, Tao (2023). In the Name of the Family: The Effect of CEO Clan Culture Background on Firm Internationalization. Journal of Business Research 161: 113837.
• Hu, Qilin Hughes, Paul Hughes, Mathew Chapman, Gary & He, Xinming (2023). When is R&D Beneficial for Family Firms? The Concurrent Roles of CSR and Economic Conditions. R&D Management
• Li, Min, He, Xinming & Sousa, Carlos (2023). Product development capabilities-based export channel selection and export performance. International Marketing Review
• Zhang, Wei He, Xinming Wang, Tao & Wang, Kang (2023). Institutional Distance and the International Market Entry Mode: A Meta-analysis. Journal of International Management 29(1): 100990.
• Zuo, Wenming Bai, Weijing Zhu, Wenfeng He, Xinming & Qiu, Xinxin (2022). Changes in Service Quality of Sharing Accommodation: Evidence from Airbnb. Technology in Society 71: 102092.
• Li, Rebecca Yu Sousa, Carlos M P, He, Xinming & Hu, Yansong (2022). Spinning Straw into Gold: Innovation Recycling, Innovation Sourcing Modes, and Innovation Ability in Sub-Saharan Africa. Journal of Product Innovation Management 39(5): 583-603.
• He, X. Rizov, M. & Zhang, X. (2022). Workforce size adjustments as a strategic response to exchange rate shocks: A strategy-tripod application to Chinese firms. Journal of Business Research 138: 203-213.
• Sousa, C. He, X., Lengler, J. & Tang, L. (2021). Foreign Market Re-entry: A Review and Future Research Directions. Journal of International Management 27(2): 100848.
• Sousa, Carlos M.P., Li, Rebecca Yu & He, Xinming (2020). The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations. Journal of International Marketing 28(4): 1-20.
• Balmer, J.M.T. Lin, Z. Chen, W. & He, X. (2020). The role of corporate brand image for B2B relationships of logistics service providers in China. Journal of Business Research 117: 850-861.
• Zuo, W. Zhu, W., Chen, S. & He, X. (2020). A 2020 perspective on “Service quality management of online car-hailing based on PCN in the sharing economy". Electronic Commerce Research and Applications 40: 100941.
• Chen, Jieke, Sousa, Carlos & He, Xinming (2019). Nonlinear Effects of Dynamic Export Pricing on Export Sales: A Longitudinal Investigation. Journal of International Marketing 27(3): 60-78.
• Chen, J., Sousa, C. & He, X. (2019). Export Market Re-entry: Time-out Period and Price/Quality Dynamisms. Journal of World Business 54(2): 154-168.
• Zuo, Wenming, Zhu, Wenfeng, Chen, Shaojie & He, Xinming (2019). Service quality management of online car-hailing based on PCN in the sharing economy. Electronic Commerce Research and Applications 34: 100827.
• Zhang, J., He, Xinming, Zhou, Chaohong & Gorp, D. (2019). Antecedents of corporate image: The case of Chinese multinational enterprises in the Netherlands. Journal of Business Research 101: 389-401.
• Kang, Y. & He, X. (2018). Institutional Forces and Environment Management Strategy: Moderating Effects of Environmental Orientation and Innovation Capability. Management and Organization Review 14(3): 577-605.
• He, X. & Zhang, J. (2018). Emerging Market MNCs' Cross-Border Acquisition Completion: Institutional Image and Strategies. Journal of Business Research 93: 139-150.
• He, X., Brouthers, K.D. & Filatotchev, I. (2018). Market Orientation and Export Performance: The Moderation of Channel and Institutional Distance. International Marketing Review 35(2): 258-279.
• Yan, H., He, X. & Cheng, B. (2017). Managerial Ties, Market Orientation, and Export Performance: Chinese Firms Experience. Management and Organization Review 13(3): 611-638.
• Li, M., He, X. & Sousa, C.M.P. (2017). A Review of the Empirical Research on Export Channel Selection between 1979 and 2015. International Business Review 26(2): 303-323.
• Zhang, J., He, X. & van Gorp, D. M. (2017). Economic freedom and cross-border acquisitions from emerging markets into developed economies. Thunderbird International Business Review 59(3): 313-331.
• Chen, J., Sousa, C. M. P. & He,X. (2016). The Determinants of Export Performance: A Review of the Literature 2006-2014. International Marketing Review 33(5): 626-670.
• He, X., Lin, Z. & Wei, Y. (2016). International market selection and export performance: A transaction cost analysis. European Journal of Marketing 50(5/6): 916-941.
• Quan, R., He, X. & Sloan, D. (2016). Examining Chinese Postgraduate Students’ Academic Adjustment in the UK Higher Education Sector: a Process-Based Stage Model. Teaching in Higher Education 21(3): 326-343.
• Yuan, X., Shin, S., He, X. & Kim, S. Y. (2016). Innovation Capability, Marketing Capability, and Firm Performance: A Two-Nation Study of China and Korea. Asian Business & Management 15(1): 32-56.
• Lin, Z. & He, X. (2015). The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image. Journal of Brand Management 22(3): 211-228.
• Zhang, Jianhong & He, Xinming (2014). Economic nationalism and foreign acquisition completion: the case of China. International Business Review 23(1): 212–227.
• He, X., Brouthers, K.D. & Filatotchev, I. (2013). Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance. Journal of Management 39(1): 27-47.
• He, Xinming & Wei, Yingqi (2013). Export Market Location Decision and Performance: The Role of External Networks and Absorptive Capacity. International Marketing Review 30(6): 559-590.
• He, X., Zhang, X., Li, X. & Piesse, J. (2011). Stakeholder Orientation and Organizational Performance in an Emerging Market. Journal of General Management 36(3): 67-91.
• He, X. & Wei, Y. (2011). Linking Market Orientation to International Market Selection and International Performance. International Business Review 20(5): 535-546.

Presentation

• Daoud, Israa, He, X., Sousa, C. M. P. & Yan, K. (2017), Innovation and export performance, Exploring the Interfaces of Open Innovation Research & Practice Workshop. Durham University.
• He, Xinming, Shahwan, R. & Bahemia, H. (2017), Novel Business Models, Innovation Management, Entrepreneurship and Sustainability Conference. University of Economics Prague.
• Li, Min, He, X. & Sousa, C. M. P. (2017), A product development resource-based view of export channel selection and export performance, Exploring the Interfaces of Open Innovation Research & Practice Workshop. Durham University.
• Li, Min, He, X. & Sousa, C. M. P. (2017), Product Development Capabilities, Export Channel Selection and Performance, EIBA. Millan.
• Li, Yu, Sousa, C. M. P. & He, X. (2017), Pulling Through Innovation Failure: The Role of Appropriability Regimes, Exploring the Interfaces of Open Innovation Research & Practice Workshop. Durham University.
• Li, Min, He, X. & Sousa, C. M. P. (2016), The Role of Firms’ Capabilities and Institutional Distances in Export Channel Selection and Export Performance, Academy of International Business UK & Ireland Chapter 2016 Conference. Birkbeck College, University of London.
• He, Xinming & Zhang, J., (2016), International Acquisition Completion: Emerging Market Firms Experience, European International Business Academy 2016 Conference. Vienna University of Economics and Business.
• Chen, Jieke, Sousa, C. M. P. & He, X. (2016), Pricing Strategy and Exporting Performance, European of Marketing Academy 2016 conference. BI Norwegian Business School.
• He, Xinming & Zhang, J. (2015), Foreign Acquisition Success: Country-of-Origin Effect, International Footprint and Destination Selection, Academy of International Business (UK & Ireland Chapter) 2015 Conference. Manchester.
• He, Xinming, Lin, Z. & Wei, Y. (2015), Export Market Selection and Export Performance, China Marketing International Conference 2015. City University of Hong Kong and Xi’an Jiaotong University.
• He, Xinming, Lin, Z & Wei, Y. (2014), International Market Selection and Export Performance, Academy of International Business UK & Ireland Chapter 2014 Conference. University of York.
• He, Xinming, Zhang, J. & Wang, J, (2014), Market Seeking Orientation and Performance in China, Academy of Marketing 2014 Conference. Bournemouth.
• Yan, Hui & He, X. (2014), Market Orientation, Networks and Export Performance, Network Governance and Business Model Innovation Conference. Tianjing.
• Kang, Yuanfei & He, X. (2014), Institutional Forces and Adoption of Environmental Management Strategy: Moderating Effects of Complementary Assets and Environmental Orientation, Australia and New Zealand International Business Association 2014 Conference. The University of Auckland.
• He, X., Zhang, J, & Wang, J. (2013), Market seeking strategy and performance in China: the impact of institutional environment, wholly owned structure and firm experience, Strategic Management Society Special Conference in China 2013. Sun Yat-Sen University, China, Sun Yat-Sen University.
• Kang, Y. & He, X. (2012), Impact of Institutional Forces on Adoption of Environmental Management Strategy for Manufacturing Firms in China: Moderating Effects of Complementary Assets and Environmental Orientation, Academy of International Business 2012 Conference. Washington DC, Washington DC.
• Zhang, J. & He, X. (2012), How Does Economic Nationalism Influence Cross-border Acquisition in China?, Academy of International Business (UK & Ireland Chapter) 2012 Conference. Liverpool University, Liverpool University.
• He, X., Brouthers, K.D. & Filatotchev, I. (2012), Market Orientation and Export Performance, Academy of International Business 2012 Conference. Washington DC, Washington DC.
• He, X., Brouthers, K.D. & Filatotchev, I. (2012), Market Orientation and Export Performance, 2012 Academy of Management Annual Meeting. Boston, Massachusetts, Boston MA.
• He, X., Brouthers, K.D. & Filatotchev, I. (2010), The Effects of Market Orientation and Export Channel Selection on Export Performance, 2010 Academy of Management Annual Meeting. Montréal Canada, Montreal.
• He, X., Brouthers, K.D. & Filatotchev, I. (2010), Networks, Export Channel Selection, and Performance: Evidence from an Emerging Market, Academy of Marketing 2010 Conference. Coventry University, Coventry University.
• He, X., Brouthers, K.D. & Filatotchev, I. (2009), Market Orientation, Export Channel Selection, and Performance: Evidence from China, China Goes Global 2009 Conference. Harvard University, Harvard University, Boston.

Report

• He, X (2021). IFD0006 - Inward Foreign Direct Investment: The Evidence to the Parliament Select Committee on International Trade.