Skip to main content
Overview
Affiliations
AffiliationTelephone
Professor of Marketing in the Business School+44 (0) 191 33 49424

Biography

Xinming He is a full Professor on international strategy, and Director of the Global Studies Group (GSG) at Durham University Business School. He received a BA, an MA and a PhD at Xiamen University, and a PhD from King’s College London. He is an Advisor to Study UK HEI, British Council.

He is an active researcher in international marketing and international strategy, with publication in leading international scholarly journals, e.g. Journal of Management, Journal of World Business, Journal of Product Innovation Management, Journal of International Marketing, Journal of International Management, Journal of Business Research, Management International Review, International Marketing Review, and International Business Review. His work has received strong recognition in the form of Best Paper Awards, and research grants (e.g. AHRC, Charles Wilson ‘Smart & Scale Up’ Grant, NNSF, CSC). For instance, he received S Tamer Cavusgil Best Paper Award at CIMaR Annual Conference in 2022, the Highly Commended Paper Awards - the 2019 Emerald Literati Awards for Excellence, the 2017 Emerald Literati Network Awards for Excellence, the European Journal of Marketing Award for Research in Marketing (2013). 

He is an Associate Editor for the Journal of Business Research (Elsevier) and the journal of Asian Business & Management (Palgrave) and sits on the Editorial Board of the Asia Pacific Journal of Management (Springer) and the International Journal of Emerging Markets (Emerald). He is a member of the UKRI Future Leaders Fellowships (FLF) Programme Peer Review College and an assessor for ESRC.

He has talked at different institutions worldwide, e.g. Universitat de Barcelona and Public University of Navarre (Spain), Gdańsk University of Technology (Poland), Lithuania Business University of Applied Sciences (Lithuania), Universidad del Bío Bío (Chile), Universidad de Lima (Peru), Loughborough University, Lancaster University, the University of York, Newcastle University, Brunel University, Birkbeck College, University of London, Northeast England Chamber of Commerce, China University of Geosciences, Wuhan University and Xiamen University (China). He has examined PhD students at Massey University (New Zealand), University of Limerick (Ireland), Warwick University, University of London (SOAS, Birkbeck), Brunel University, Durham University, Northumbria University and Indian Institute of Technology, Kharagpur.

Before joining Durham University, he researched and lectured at King's College London, Newcastle University, Northumbria University, and Xiamen University. He is an external examiner of programmes of Cambridge, St. Andrews, Brunel. He is a visiting Professor of Xiamen University, a Chinese 211 and 985 institution. He also has years’ experience in business management as Export Manager of China Xinxing Group Xiamen Branch, Information Specialist of Underwater World (New Zealand), and Kodak (China) Co. 

Xinming’s current research aims to examine how organizations develop international strategies such as digitalisation, international market selection, export channel selection, pricing, innovation, and overseas acquisition to achieve superior performance. He uses resource-based theory, institutional theory, and transaction cost analysis, among others.

Xinming is very happy to cooperate with researchers in similar areas, and to discuss research proposals with prospective PhD students. Please feel free to contact.

Honours and Awards

  • S Tamer Cavusgil Best Paper Award, CIMaR (Consortium for International Marketing Research) 29th Annual Conference, Bodø, Jun 2022
  • Highly Commended Paper Award, the 2019 Emerald Literati Awards for Excellence
  • Best Paper Award, 2017 SYSBS International Symposium on Frontier Management Research (convened by Yadong Luo & Oded Shenkar), Dec 2017.
  • Highly Commended Paper Award, 2017 Emerald Literati Network Awards for Excellence.
  • Best Paper Award, Australia and New Zealand International Business Association Conference 2014, The University of Auckland Business School, April 2014.
  • International Marketing Review, Top 10 Reviewer of 2011-2013
  • European Journal of Marketing Award for Research in Marketing, Academy of Marketing, July 2013.
  • Academy of Marketing Research Initiative Funding, July 2013.
  • Best Paper Award, China Marketing International Conference 2013, City University of Hong Kong and China University of Mining and Technology, July 2013.
  • Best Paper Award, International Marketing Track, Academy of Marketing 2012 Conference, Southampton University, Jul 2012.
  • Best Paper Award, International Marketing Track, Academy of Marketing 2011 Conference, Liverpool University, Jul 2011.
  • Best Paper Award, Harvard University China Goes Global Annual Conference 2009, Oct 2009.
  • Winner of Small Bursary, School of Social Science and Public Policy, King’s College London, 2008.
  • KC Wong Scholarship (£33,000), KC Wong Education Fund (Hong Kong), 2006–2008.
  • Best Paper Award, Journal of Marketing Science China 2004 Conference, Tsinghua University, Nov 2004.
Mini Biography

Xinming He is a full Professor on international strategy, and Director of the Global Studies Group (GSG) at Durham University Business School. He is an Advisor to Study UK HEI, British Council.

He is an active researcher in international marketing and international business strategy. His work has received strong recognition in the form of Best Paper Awards, funding from government organizations, education and research foundations, and publications in leading international journals.

Research interests

  • Digitalisation and firm internationalisation
  • Export channel selection
  • Export performance
  • Foreign direct investment
  • Innovation and performance
  • International market selection
  • Market exit and re-entry
  • Foreign entry mode

Esteem Indicators

  • 2024: External Examiner for PhD thesis, University of Barcelona, Spain:
  • 2023: Track Chair: International Marketing, Academy of International Business UKI 2024 Conference, Aston University, Apr 2024:
  • 2023: Advisor, Study UK Higher Education Institutions, British Council, UK:
  • 2023: External Examiner for PhD thesis, Massey University, New Zealand:
  • 2023: External examiner of PhD thesis, University of Limerick, Ireland:
  • 2023: External Examiner for PhD thesis, Warwick University:
  • 2023: External Examiner for PhD thesis, Nottingham University:
  • 2022: Speaker, the Social Science Council and the seminar series, Gdansk University of Technology Faculty of Management and Economics, Poland:
  • 2022: Examiner for PhD thesis: Durham University:
  • 2022: External Examiner for PhD thesis: Birkbeck, University of London:
  • 2022: External Examiner for PhD thesis: Brunel University:
  • 2022: External Examiner for PhD thesis: SOAS, University of London:
  • 2022: Invited speaker, Workshop series “Building Resilience and Getting Published in Top Journals: A Hands-on Workshop for Early Career Researchers” funded by the Academy of Marketing, Greenwich University:
  • 2022: S Tamer Cavusgil Best Paper Award (with Li, Min, Sousa, Carlos M. P.), CIMaR (Consortium for International Marketing Research) 29th Annual Conference, Bodø, Jun 2022:
  • 2021: External Examiner, MPhil in Management, the University of Cambridge Judge Business School (10/2021:
  • 2021: External Examiner, MSc Corporate Brand Management, Brunel University:
  • 2021: External Examiner for PhD thesis: Warwick University:
  • 2021: External Examiner for PhD thesis: Brunel University:
  • 2021: Member, the UKRI (UK Research and Innovation) Talent Peer Review College (including the Future Leaders Fellowships (FLF), Innovation Scholars and future collective talent initiatives): 5/2021:
  • 2021: Assessor, the Outstanding Young Scientist Fund, the National Natural Science Foundation of China:
  • 2021: Speaker, Northeast England Chamber of Commerce meeting:
  • 2020: Associate Editor, Journal of Business Research (Elsevier): 6/2020:
  • 2020: Guest Editor, SI of “Emerging Marketing Trends in Asia” for 2020 ICAMA (International Conference of Asian Marketing Associations), Asian Business & Management:
  • 2020: External Examiner, the School of Management, the University of St Andrews (10/2020:
  • 2020: External Reviewer, MA AI Strategy, Brunel University (9/2020):
  • 2019: Associate Editor, Asian Business & Management (Palgrave): 1/2019 -:
  • 2019: Editorial Review Board, Asia Pacific Journal of Management (Springer): 11/2019:
  • 2019: Complaint Commission, Molde University College, Norway:
  • 2019: Programme Lead external examiner, MSc Digital Marketing and Distribution Channels, Surrey University:
  • 2019: Examiner for PhD thesis: Durham University:
  • 2019: External Examiner for PhD thesis: Birkbeck, University of London:
  • 2019: External Examiner for PhD thesis: Brunel University:
  • 2019: Organising Chair: The International Corporate Identity Group (ICIG) Symposium 2019:
  • 2019: Highly Commended Paper Award, the 2019 Emerald Literati Awards for Excellence (https://www.emeraldgrouppublishing.com/authors/literati/awards.htm?year=2019&journal=imr):
  • 2018: Visiting Professor, Xiamen University of Technology:
  • 2018: External Examiner for PhD thesis: Brunel University:
  • 2017: External Examiner, MSc International Business Management, Coventry University:
  • 2017: Examiner for PhD thesis: Durham University:
  • 2017: Assessor, ESRC (Economic and Social Research Council), the UK:
  • 2017: Best Paper Award (with Li, Yu, Sousa, Carlos M. P.), 2017 SYSBS International Symposium on Frontier Management Research (formerly SMS special conference), Guangzhou, Dec 2017:
  • 2017: Highly Commended Paper Award, the 2017 Emerald Literati Network Awards for Excellence:
  • 2016: Examiner for PhD thesis: Durham University:
  • 2015: External Examiner, Marketing, Strategy and International Business (MSIB) modules/programmes, Bradford University:
  • 2015: External Examiner, MSc programme(s), University of Nottingham:
  • 2015: External Examiner for PhD thesis: Northumbria University:
  • 2014: Examiner for PhD thesis: Durham University:
  • 2014: External Examiner for PhD thesis: Brunel University:
  • 2014: The Palgrave MacMillan & ANZIBA Best Paper Award (with Yuanfei Kang), Australia and New Zealand International Business Academy Conference 2014, The University of Auckland Business School, Apr 2014:
  • 2013: Examiner for PhD thesis: Durham University:
  • 2013: Best Paper Award, China Marketing International Conference 2013, City University of Hong Kong and China University of Mining and Technology, Jul 2013.:
  • 2013: European Journal of Marketing Award for Research in Marketing, Academy of Marketing, Jul 2013:
  • 2012: External Examiner for PhD thesis: Indian Institute of Technology, Kharagpur:
  • 2012: Best Paper Award, International Marketing Track, Academy of Marketing 2012 Conference, Southampton University, Jul 2012:
  • 2011: Best Paper Award (with Yingqi Wei), International Marketing Track, Academy of Marketing 2011 Conference, Liverpool University, Jul 2011:
  • 2011: Top 10 Reviewer of 2011-2013, International Marketing Review: http://www.emeraldinsight.com/doi/full/10.1108/IMR-02-2014-001
  • 2009: Best Paper Award (with Keith Brouthers, and Igor Filatotchev), China Goes Global Annual Conference, Harvard University, Oct 2009:

Publications

Chapter in book

Journal Article

Presentation

Report

Supervision students

This is the image alt text

A Top Global Business School

We are an international triple accredited business school. Sharing insights, supporting innovation and teaching tomorrow’s leaders. We combine our academic excellence, insightful research and exceptional global business connections, to equip our students to become innovative business thinkers.

About Us