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Welcome to the Centre for Consumers and Sustainable Consumption, a dynamic and interdisciplinary hub where researchers, academics, and industry experts from diverse backgrounds unite to explore innovative solutions for complex, real-world challenges.

We aim to push the boundaries of knowledge and research at the nexus of consumer behaviour, marketing, and sustainability, with inclusivity as the cornerstone of our research ethos. We weave together a rich tapestry of academic disciplines, encompassing psychology, sociology, economics, computer science, information systems, and more. Our toolkit includes an array of research methods, spanning from conventional approaches such as interviews, surveys, and experiments to cutting-edge techniques such as big data analytics, machine learning, and other innovative methodologies.

We are driven by a commitment to the tangible applicability of our findings across a wide spectrum of stakeholders, encompassing consumers, business managers, and policymakers. Our influence extends across diverse sectors, spanning from the realms of fashion to tourism and hospitality, as we champion sustainable consumption and business practices.

In today's ever-evolving digital landscape, we investigate how businesses can effectively engage with their target audience. By harnessing advanced tools and technologies such as big data analytics and AI, we aspire to enhance customer experiences and cultivate brand loyalty. Furthermore, we closely examine the influence of influencers on consumer perceptions and behaviours.

Sustainability and ethical considerations remain central to our focus, and we lead the way in research in these domains. We delve deep into the intricate factors shaping inclusive, ethical, responsible, and sustainable consumption, encompassing aspects such as consumer choices, production processes, and the broader societal and environmental impacts of consumption behaviors. It involves examining ethical motivations, behaviors, and norms across various disciplines and contexts. 

The centre offers a comprehensive range of activities and services, including seminars, workshops, conferences, collaborative research opportunities, and consulting services. Our ultimate goal is to nurture a vibrant community of scholars, students, and practitioners who share our unwavering commitment to sustainable marketing, ethical consumer behaviours, and responsible business practices.

Together, we embark on a journey towards a more sustainable and responsible future. We warmly invite you to join us in shaping a brighter and more environmentally conscious tomorrow, where collaboration, diversity, and innovation are the driving forces behind meaningful change. Welcome to our centre, where we tirelessly work towards creating a better world for all.

University student
We are committed to inclusivity, collaboration, innovation, and the pursuit of a sustainable and responsible future through fresh insights and meaningful change.

Zhibin Lin
Centre Director, Professor in Marketing

Explore Our Research Centre

The Centre's research agenda will focus on four main themes: consumer behaviour, digital transformation, marketing ethics and sustainable business practices.

Our Research

See our range of research projects
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Our People

Meet our outstanding team of researchers
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Browse our publications

Our Publications
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Get in Touch

To find out more about the Centre for Consumers and Sustainable Consumption, contact the Research Hub.

Centre for Consumers and Sustainable Consumption

Durham University Business School 
Mill Hill Lane 
Durham DH1 3LB 
United Kingdom 

Tel: +44 (0) 191334 5133