CCSC Seminar by Zhibin Lin (Durham University)

The future is now? Consumers’ paradoxical expectations of human-like service robots

Abstract

The rising use of robots with human-like intelligence in various sectors has sparked concerns about their societal and ethical impact. This study explores how consumers view the development of robots with human-like features and how these views shape their acceptance of such technology. Using the expectancy-value theory, we developed a framework to understand the mixed feelings of consumers. Findings showed that perceptions and technology anxiety level affect their expectations, which influence their acceptance of service robots.

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