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Dr Zhibin Lin

Associate Professor in Marketing


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Associate Professor in Marketing in the Business SchoolA122 


Zhibin is Associate Professor in Marketing and Director for the MSc Marketing Programme in Durham University Business School. His research interests cover areas such as technology and innovation marketing; transport, travel and tourism management. He has published over 100 articles in international journals, books and conference proceedings, including Journal of Service Research, Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, Business Strategy and the Environment, Entrepreneurship and Regional Development.

Zhibin sits on the editorial board of Tourism Management, one of the Top Three academic journals in travel and tourism. He is also a member of the programme committee for the 46th Academy of Marketing Science Annual Conference (2022). He was the international chair for the 2021 China Maritime Economic Forum. Previously he was a co-chair of the 19th International Conference on Electronic Business, an affiliated conference of the Association of Information Systems (2019). He has recently co-edited a special issue, "Technology Strategies in Emerging Economies", for Technological Forecasting and Social Change (2021). 

Zhibin is a recipient of the 2022 Faculty of Business Research Awards (for Research Rigour and Contribution to the Academic Discipline), the second prize of "Outstanding Research Achievements in Culture and Tourism" awarded by China Tourism Academy in 2021, and the Highly Commended Paper Award at the 2017 Emerald Literati Network Awards. He is also the recipient of two of the Academy of Marketing Annual Conferences’ best paper awards (2012 & 2016), and the best paper award in the 2017 Academy of International Business (AIB) Southeast Asia Regional Conference. 

In recognition of his teaching excellence, Zhibin was nominated for the teaching awards of "Best Lecturer", "Best Use of Technology or Teaching Tools", and "Best International Student Support" at Northumbria. Before pursuing a career in academia, he has over 10 years' management experience in the airline industry.

Mini Biography

Zhibin is Associate Professor in Marketing at Durham University Business School. His research covers a range of topics across several disciplines such as digital marketing, transport, travel and tourism management, and international business. Before pursuing a career in the academia, he has over 10 years' management experience in the airline industry.

Research interests

  • Application of new technology in marketing
  • Technology user behaviour
  • Transport, travel and tourism management
  • Technology and innovation management


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