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Aarron Toal

Teaching Fellow

BA (Hons), MA, AFHEA

AffiliationRoom numberTelephone
Teaching Fellow in the Business SchoolMHL 531 
College Mentor of St Mary's College  


Aarron Toal is a Teaching Fellow in Marketing and Entrepreneurship within the Management and Marketing Department at Durham University Business School. Prior to this post, Aarron was a Research Associate on the Creative Fuse North-East project, supporting innovation research projects and collaboration efforts with Small and Medium-Sized Enterprises within County Durham. Aarron has also worked on management projects with the European Commission and most recently, the International Labour Organisation. 

 Aarron’s research interests lie within both management and marketing disciplines, specifically within the areas of business psychology and consumer behaviour. Aarron’s current research includes the biological roots of consumption behaviour and the influences of emotion within the shopper journey.

Research interests

  • Consumer behaviour
  • Evolutionary consumer psychology
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