Staff profile
Overview
| Affiliation |
|---|
| PhD Student in the Business School |
Biography
Biography
Shuo is a 3rd-year PhD student in Marketing. Prior to her study at Durham University, Shuo completed her Master's degree in Luxury Brand Management at Goldsmiths, University of London, and later worked as a market researcher focusing on the dynamics of China's luxury industry.
Shuo's research interest lies at the intersection of critical luxury studies and critical consumer culture studies. Her doctoral research aims to understand the transformation of luxury in a post-consumerist environment, exploring alternative interpretations of luxury in a social setting in which consumption is no longer the focus of people’s life. To facilitate her research objectives, Shuo's doctoral research engages methods of discourse analysis and ethnographic approaches including participant observation and interviews.
Mini-Biography
Shuo Feng is a 3rd-year PhD student in Marketing. Her research interest lies at the intersection of critical luxury studies and critical consumer culture studies. Her doctoral thesis primarily engages methods of discourse analysis and ethnographic approaches including participant observation and interviews.
Research interests
- Critical Luxury Studies
- Critical Marketing
- Post-consumerism
- Unconventional Luxury Studies
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