Staff profile
| Affiliation |
|---|
| PHD Student in the Business School |
Biography
Biography
Tong Su is a PhD student at the marketing department of Durham University Business School. At present, his research topic involves the service quality of cloud gaming. He obtained a bachelor's degree in communication engineering from Southwest Jiaotong University. He then studied marketing at the University of Aberdeen with a master's degree. After graduation, he worked for the global carrier network business group of HUAWEI as an account Manager. His current research topic is the development of cloud gaming service quality measurement instrument. He is interested in cloud computing, big data, consumer behavior and online games.
Mini Biography
Tong Su is a PhD student at the marketing department of Durham University Business School. At present, his research topic involves the service quality of cloud gaming. He worked for global carrier network business group of HUAWEI.
Publications
Journal Article
- Su, W. T., Lee, Z. W. Y., He, X., & Chan, T. K. H. (in press). Switching to Cloud Gaming: A Push-Pull-Mooring Perspective. Journal of Business Research,
- Su, T., Lee, Z. W. Z., He, X., & Chan, T. (2024). Service quality in cloud gaming: instrument development and validation. Internet Research, https://doi.org/10.1108/INTR-12-2022-0954
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