Analytics in action - a global perspective

Our International Field Trip is a structured module, that forms an integral part of the MSc Business Analytics programme. Designed to deepen your understanding of how data-driven decision-making powers global organisations, this immersive experience explores the role of analytics in international business environments.

When does it take place?

Held annually in June, the trip is hosted by one of our prestigious Business School partners.

What you'll learn

The module provides opportunities for you to:

• Understand how analytics is applied across diverse cultural, economic, and regulatory contexts.
• Gain an overview of data-driven innovation and transformation.
• Examine the start-up landscape and key success factors for digital ventures.
• Develop relevant data and AI skills, including data visualisation, storytelling, and data product design.

What the trip includes:

• Company visits
  • Go behind the scenes at private and public sector organisations, including major European multinationals.
  • See first-hand how analytics supports areas such as operations, marketing, finance, and strategy.
• Workshops & Seminars
  • Take part in pre-trip workshops, followed by in-country sessions led by Professors from our partner institutions and guest speakers from industry.
  • Topics may include AI ethics, big data infrastructure, or regional market analytics.
• Cultural Immersion
  • Experience the host country’s culture, economy, and business etiquette, expanding both your mindset and your professional toolkit.
• Hackathon
  • Work in small teams during a practical machine learning Hackathon.
  • Apply supervised learning techniques to clean ready to use datasets, gaining hands-on experience and deepening your understanding of applied analytics.

How you’ll benefit:

The International Field Trip offers more than just travel, it’s a powerful blend of academic learning, real-world application, and personal development:

• Real-world application of analytics in a global context
• Provides a global business perspective.
• Offers networking opportunities.
• Applies the classroom knowledge to a practical environment.
• Demonstrates the ability to adapt with a global mindset.
• Enhances your communication, teamwork and problem-solving skills.
• Provides exposure to how global businesses and start-ups harness data and innovation.

Take your learning beyond the classroom. Step into the future of global analytics.