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Start dates
Degree type


Course length

1 year full-time


Durham City

Program code


Business School Programmes

Course details

Our MSc in Business Analytics will enable you to play a key role in modern business by giving you the skills and knowledge to gain competitive business insight from big data.

More reliance than ever before is being placed on analytics to help global businesses understand and predict customer behaviour, monitor their own processes and manage suppliers effectively. In a supportive and research-led learning environment, you will be able to explore this complex world and develop an understanding of the role of big data, and apply the relevant analytical tools and techniques in order to gain key insight.

You will benefit from the programme's strong international connections and will have the opportunity to experience data analytics in action on the International Field Trip.

You will also be invited to attend Business School presentations by representatives of major global multinationals and leading scholars.

The programme is delivered full-time over one year and is a collaboration between the Business School and the Department of Computer Science, reflecting the high levels of expertise and knowledge that exists across the two areas.

The Business School itself is one of the longest established in the UK with a reputation for academic excellence and state-of-the-art learning facilities. It is also one of an elite group of institutions in the UK to be accredited by all three major business education accreditation bodies: the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).The Department of Computer Science is one of Durham’s newest academic departments, having rapidly grown to be a thriving home for staff, undergraduates, postgraduates, and visitors. Ranked 4th in the Complete University Guide 2024, the Department delivers high-quality teaching and research and offers a friendly and inclusive place to study and work for all.

Course structure

Core modules

You will study the following core modules:

  • Introduction to Business Analytics
    • will provide you with an in-depth understanding at an advanced level of data structures appropriate to business analytics, how companies attempt different business and corporate strategies to achieve or maintain a competitive advantage. You'll also explore, strategy formulation and implementation under conditions of changing political, economic, sociocultural, and technological conditions, industry competition and firm resources. The module will also provide you with an appreciation of specialist techniques to aid analysis of the competitive and contextual environment.
  • Data Analytics in Action
    • provides an appreciation and understanding of the types of techniques used in business analytics and enables you to apply analytical models and data visualisation using the appropriate software.
  • Learning from Data
    • teaches the concept and provides practical tools in the area of machine learning, in which computer systems improve on the process and outcomes for exploring and interpreting data.
  • Managing Data Driven Innovation
    • introduces you to data-driven Information and Communication Technologies (ICT) and outlines the theories behind such technologies as well as the challenges organisations face in using them. Crucially, you will also learn about the ethical and security implications in managing such data-driven innovations.
  • Natural Language Analysis
    • provides you an introduction to the cutting-edge techniques for automated analysis of text-based data and their applications, with a focus on preparation of such data for machine learning, advanced machine learning techniques for natural language analysis and the application of natural language analysis techniques within business analytics such as sentiment analysis and social media analysis.
  • Retail Analytics
    • enables you to understand the role of data in the decision-making process undertaken by management in the retail and distribution industries. You will cover topics such as retail management, communication and customer relationship management and the data requirements for market segmentation.
  • Data Analytics for Strategic Decision-Making
    • provides an appreciation of, and the ability to apply range of predictive and prescriptive business-analytics techniques. The module will also enable you to implement those predictive and prescriptive business-analytics models using appropriate software, whilst showing how business analytics can help companies make better decisions - storytelling with data to promote data-driven decision-making.

Data Analytics in Action - International Field Trip

With travel and accommodation costs fully funded by the University, your field trip will expose you to new cultures and ways of working. The trip will provide an opportunity to visit leading international knowledge-driven organisations and to understand and evaluate the complex nature of their business models and systems. You will research and produce either a single detailed case study or a comparative analysis of two organisations, based on desk research prior to the trip and primary research conducted during the tour.

Business Analytics Project

The Business Analytics Project requires you to conduct an in-depth investigation into an issue which is applicable and relevant to business analytics, and which will be underpinned by business analytics approach, methods and techniques covered in the other modules. You will be able to choose a project by either working with a host organisation or by producing an issue-led investigation which is not focused on just one organisation but instead examines a specific business analytics issue. This project will be supervised by a faculty member and is an opportunity for you to develop your insight and present your analysis and ideas in a scholarly and professional manner.

Detailed module information

For the latest detailed information on all of the modules currently offered on this programme please visit our Postgraduate Module Handbook pages.

Practitioner insights: Guest Speaker Programme

As part of the programme, you will be encouraged to attend presentations by leading academics and professionals who are specialists in your particular area of interest. Combining critical and progressive thinking with practical insight, past speakers have included representatives of major global multinationals and leading scholars, combining critical and progressive thinking with practical insights.

Careers and employability

The MSc in Business Analytics is ranked joint 3rd in the world for employability in the QS Business Masters rankings: Business Analytics 2023. It has been designed to enable you to stand out among other candidates seeking careers in a highly competitive job market thanks to an emphasis at the heart of the course on providing you with practical experience to complement the theoretical learning. Key to this strategy is our international outlook, evidenced by the International Field Trip.

By choosing to study this programme, in addition to the academic abilities gained, your career development will also benefit from the global reputation of Durham University Business School, from the quality of its teaching to the networking opportunities made available to you.

As a Business School Masters student, you will be supported by an extensive career development programme, which has been designed to complement your academic programme to help you achieve your career goals and develop the skills that employers are looking for. You can take advantage of one-to-one appointments with a specialist Masters Career Consultant to help you with specific issues, from finding a route into your career to applying for your dream role.

Whichever career you will choose, our MSc in Business Analytics will help you gain the confidence to demonstrate the academic, professional and practical skills that are highly sought by employers around the world. Some of our recent graduates have gone on to work in sectors including:

  • Consultancy
  • Technology
  • Engineering/Manufacturing
  • Healthcare/Pharmaceutical
  • Media/Entertainment
  • Transportation/Logistics


The course is taught through a mixture of lectures, seminars and practicals as well as the requirement to complete a major dissertation.

There is also a major International Field trip, which takes place in the third term.

Lectures provide key contents on a subject and may be given by guest speakers who are recognised experts in a relevant area. Then small-group seminars will provide you with the opportunity to discuss and debate topics further using information acquired in independent study that you will be expected to carry out.

Practicals are medium sized group sessions, where you will practise computer software, applying topics from lectures and seminars.


The course is taught through a mixture of lectures, seminars and practicals as well as the requirement to complete a major dissertation.

There is also a major International Field trip, which takes place in the third term.

Lectures provide key contents on a subject and may be given by guest speakers who are recognised experts in a relevant area. Then small-group seminars will provide you with the opportunity to discuss and debate topics further using information acquired in independent study that you will be expected to carry out.

Practicals are medium sized group sessions, where you will practise computer software, applying topics from lectures and seminars.

Entry requirements

The MSc in Business Analytics programme is designed for graduates from either a business background (with evidence of strong quantitative content) or a tech background (including numerate scientific disciplines with strong computational content). You will need a UK first or upper second class honours degree or international equivalent in one of the following:

  • Business
  • Computer science
  • Related subject with strong quantitative component.

Staged Admissions

As there is a high demand for this programme with a finite number of places available, we operate a staged admissions process with application deadlines throughout the year for MSc Business Analytics. Due to the competition for places we give preference to applicants from high ranking institutions and with grades above our minimum entry requirements.

Application fee payment deadline

(applications must be submitted prior to this)
Offer deadline
15/11/2023 20/12/2023
14/02/2024 27/03/2024
10/04/2024 22/05/2024
12/06/2024 24/07/2024
  • Applications received after our final application deadline will be considered at our discretion if places are still available.Whilst we aim to give you a decision on your application by the listed date, due to the high volume of applications that we receive, this may not always be possible. All deadlines are 23:59 UK time (GMT)
  • Applications for each stage open immediately after the deadline for the previous stage

All offer holders will be automatically assessed for a scholarship and if successful will be notified by separate email within 14 days of receiving an offer.Please note that we may issue a small number of offers to exceptional candidates in advance of each deadline.

The University is under no obligation to make an offer of a place on the programme to any applicant, nor is the University obligated to fill all spaces available on the programme.

NB Chinese Applicants: Applications will be considered from students who have graduated from a prestigious university in China. Entry requirements may vary depending upon the reputation of the university you have graduated from and the academic programme you have applied for. As a guide, applicants are expected to have achieved an overall average of 85%.

The equivalent of a UK first or upper second class honours degree. Check the full list of equivalent qualifications. If you are an international student who does not meet the requirements for direct entry to this degree, you may be eligible to take a pre-Masters pathway programme at the Durham University International Study Centre.

How do I apply?

You will need to complete an online application form.

Fill out the online application form

To support your online application form, you will need to provide the following documents.

  • Official transcript of marks
  • Copy of degree certificate (if available)
  • Copy of English test results (if available).

You can either upload your supporting documents with your online application or email or fax them to the Postgraduate Admissions Office using the contact details below.


Only files of type .doc, .docx, .gif, .jpg, .pdf, .png, .rtf are permitted to be uploaded.

The maximum file size is 5MB.

Application fee

Once we receive your online application form, you’ll get an automatic email within 48 hours asking you to pay the £60 application fee* which is required to progress your application.

You’ll need to follow the link in the email to the webpage where you can confirm your details and make the payment using a debit or credit card. This is a secure website operated by Secpay, which will send you an automatic receipt of payment.

Once we receive confirmation that your application fee has been paid, we’ll be able to progress your application. If you do not pay the application fee your application will be automatically withdrawn.

*Please note you will only be able to make a payment for one programme in each suite i.e. one MSc Finance programme, one MSc Management programme, one MSc Marketing programme.

College membership

All students of Durham University will become a member of one of our Colleges. Here is more information about what college membership means to our students. Once you have accepted your postgraduate offer, the Accommodation and Allocations Office will contact you with further information regarding how to express college preferences. You can also apply for college accommodation if you wish to.

Admissions process

Here are the steps in the admissions process:

  1. We will let you know when we’ve received your application.
  2. Once we’ve received all of your supporting documents, we will email you to let you know our decision.
  3. If the decision is to make you an offer of a place on the programme we will let you know by email shortly after the deadlines mentioned above. Please note we do not issue hard copy offer letters as these are not required to obtain a student visa.
  4. You should confirm the acceptance of your offer as soon as possible. In order to secure your place, you are required to pay a deposit within six weeks of the date of your original offer (check your offer documents for details of payment methods).

International students requiring a student visa will receive a CAS (Certificate of Acceptance of Studies) via email once all offer conditions are met, acceptance and deposit have been received and you are within five months of the start date of your programme.

Whilst we aim to give you a decision on your application by the relevant deadline date, due to the high volume of applications that we receive, this may not always be possible. In some instances, it may be necessary for us to roll your application forward to the next deadline date.

English language requirements

Fees and funding

Full Time Fees

Tuition fees
Home students £35,000 per year
EU students £35,000 per year
Island students £35,000 per year
International students £35,000 per year

The tuition fees shown are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).

Please also check costs for colleges and accommodation.


We are committed to supporting the best students irrespective of financial circumstances and are delighted to offer a range of funding opportunities. 

Find Out More

Career opportunities

Business School

Our postgraduate programmes with a focus on employability fully equip you with the skills and industry insight to embark on a successful and rewarding business career.

The knowledge and understanding you develop reflect the Department’s values of sustainability, wellbeing and equality of opportunity across the globe.

You gain a combination of analytical and practical skills that employers value, such as independent thinking and problem-solving, and are able to enhance your people skills that are essential in business and much sought after by employers.

Computer Science

Qualifications in computer science are highly sought after by employers across the globe and an award from our Department provides the academic skills, industry insight and research-informed approach that sets postgraduates up for careers in a broad range of sectors.

Many postgraduates have gone on to work as software engineers, analysts, consultants, programmers and developers. Some have founded their own start-ups or work in leading software companies, high-technology consultancies, banking and finance, retail, engineering, the communications and IT industry.

The Department has strong research links, spanning both industry and government, including the automotive sector with Jaguar Land Rover and Renault, the defence and security sector with QinetiQ and Boeing, with government in the Civil Service and at GCHQ and in the manufacturing sector with Procter & Gamble. Other high-profile employers include BAE Systems, Google and BT.

For further information on career options and employability, student and employer testimonials and details of work experience and study abroad opportunities, please visit our employability web pages.

Department information

Business School

The School is one of the UK’s longest established business schools and one of an elite group of institutions in the UK to be accredited by all three major bodies – the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS).

We consistently rank highly in independent league tables for both the quality and reputation of our Department, with teaching delivered by a world-class academic community that includes experienced business professionals and researchers who work across a wide variety of business disciplines.

We recruit students from around the world onto our postgraduate programmes. Our students take part in live business projects, internships and placements as part of their studies, enabling them to apply their knowledge to practical challenges in the most forward thinking companies. We have an active alumni network of more than 36,000 graduates in over 140 countries.

Research Excellence Framework

Read more about our results in the recent REF 2021.

Computer Science

The Department is at the heart of the fast-paced world of applications and algorithms. We maintain an in-depth understanding of the fundamentals of computation and are fully up to speed with the latest technologies that emerge at an ever-increasing rate.

Learning from academics who lead cutting-edge research provides valuable insight into high quality projects, and gives our postgraduate community the opportunity to play a role in shaping a future in which crucial developments in society are supported by technological innovation.

Taught courses balance fundamental knowledge and an emphasis on programming and mathematical skills with practical applications. The content and structure are such that they suit postgraduates who already have experience in the industry or other employment and want to add a formal qualification to their achievements.

Researchers in the Department offer a range of expertise across the computer science spectrum in areas such as artificial intelligence, data science, bioinformatics, high-performance computing, graphics and fundamental algorithms.

We ensure our research-led activity does not function in isolation and keep close links with local high-technology industries as well as national and international employers. Those relationships ensure we are at the leading edge of developments across the sector and can revise and adapt the Department’s curriculum to reflect the changes.


  • 4th in The Complete University Guide 2024
  • Top 10 inThe Guardian University Guide 2024
  • Top 10 in The Times and Sunday Times University Guide 2024


For a current list of staff, please see the School's web pages.

Research Excellence Framework

  • 97% of our research outputs are world-leading or internationally excellent (REF 2021)


The Department is located in a £40 million purpose-built building in the heart of Durham at Upper Mountjoy and features open-plan work areas, breakout spaces for collaboration projects, laboratories and computer rooms.

We are fortunate to have supercomputers for High-Performance Computing and for data analysis and machine learning as well as access to several visualisation and data postprocessing laboratories.

We are also able to host local computer hardware which give postgraduate researchers a safe environment to test prototype solutions, explore innovative technologies they are developing or to actually design new solutions.

Learn more about our facilities and equipment.


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Our Events

Join one of our virtual events, webinars, open events or recruitment fairs.

Durham Business School Postgraduate Events
  • Date: 01/09/2023 - 31/08/2024
  • Time: 09:00 - 17:00
Find out more
Self-Guided Tours
  • Date: 01/09/2023 - 31/08/2024
  • Time: 09:00 - 16:00
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