The programme provided an excellent opportunity to advance my skills in analytics while developing a strategic, results-oriented mindset. What makes the programme truly exceptional is its interdisciplinary approach, blending courses from Computer Science and the Business Schools. This amalgamation of technical depth and strategic business learning equipped me to master advanced analytics techniques and data-driven decision making. The skills and experiences I gained at Durham have been pivotal in advancing my career, enabling me to land a job at a global telecoms company.

One of the most valuable skills I gained during the course is proficiency in machine learning, a highly sought-after capability. This skill has fundamentally transformed how I approach data analysis, enabling me to derive deeper insights and craft stronger business strategies that can be applied effectively in modern practices. The knowledge and experiences I gained as a Master's student in Business Analytics at Durham University have given me a solid foundation for my career. I am confident that these skills will enable me to develop innovative business strategies, address complex challenges, and make a meaningful impact in today’s fast-changing world.

Durham is more than just an academic institution. It’s a place that encourages holistic growth. The curriculum is well-balanced, especially in courses like Business Analytics, where technical, business, and strategic aspects are seamlessly integrated. This not only makes you a well-rounded professional but also boosts your employability prospects

The School's stellar reputation and unique curriculum intrigued me, but the programme bringing learning to life really stood out. One such highlight was the International Field trip to San Francisco. I learned about global business practices and met with industry experts, experiencing the pulse of Silicon Valley first hand. The goal wasn't just acquiring knowledge—it was about growing into a global analytics professional ready to take on the challenges of a complex data-driven world.

My journey at Durham University has been incredible and unforgettable, filled with challenges and milestones that have shaped me profoundly. I would unequivocally recommend Durham University to anyone seeking a combination of academic excellence, supportive community, and vibrant student life. The education and experiences I've gained here are foundational for my future endeavours.

The overall experience at Durham University was great. If I were to rate my most successful project, I would say the Business Analytics project was the best, because it was a great opportunity to get to know the world outside of academia. It allowed me to apply what I had learned to reality. Most importantly, due to the solid and supportive relationship between Durham University and the company, I was ultimately able to complete my project, which impressed the company so much that they offered me a satisfying job.

The programme equipped me with cutting-edge data science techniques, particularly in machine learning and natural language processing, which helped me stand out and develop advanced analytical capabilities. While my background in statistics gave me a foundation, the programme's unique blend of computing, statistics, and business-focused modules broadened my perspective and provided valuable insights into the real-world needs of businesses. The most memorable part was my dissertation project, where I trained a large language model to predict medical diagnoses based on textual medical records. This research was both challenging and incredibly rewarding.

One of the highlights of my experience was the enthralling International Field Trip, where I had the pleasure of working and traveling with my friends. This hands-on exposure allowed me to witness the real-world applications of business analytics while nurturing valuable connections with industry professionals. It was an enriching experience that left a profound impact on my academic journey. Throughout my Masters degree, I cherished the chance to interact with peers from diverse cultural backgrounds, fostering lasting friendships and expanding my global perspective.

My studies at Durham University have significantly contributed to my career development. During the field trip, I had the opportunity to analyse real-world business cases, applying analytical tools and frameworks that enhanced my problem-solving skills. Additionally, courses in NLP, Machine Learning, and Deep Learning provided me with a solid foundation in advanced data analysis techniques, enabling me to leverage these skills in the semiconductor software industry. I now work at a semiconductor software company in Shanghai, providing digital transformation solutions to clients and contributing to internal business analysis and organisational strategy.

As a student with no coding background, I had a great experience studying MSc Business Analytics at Durham University. I chose the programme because currently large companies are data-driven and studying business analytics will give me the data mindset to ensure I have an edge in the job market. The International Field Trip is also very important for students to understand the current company operation mode and job segments, which is crucial for future career choices. I am currently working as a product manager in an internet company, and the programme taught me a lot about algorithmic modelling to help me perform better in my job.

I chose Durham for its global reputation, the innovative structure of the programme, and its emphasis on blending technical expertise with strategic thinking. Highlights of the programme included working on collaborative projects that tackled real-world business challenges, building strong technical skills in data analysis and visualisation, and participating in workshops that encouraged innovative thinking. I developed a new way of thinking about data - a powerful tool to uncover insights and drive impactful decisions. The skills and mindset I gained during my MSc have been instrumental in my career development. I am now working as a Business Analyst at Leasys UK, Stellantis Group.

The rigorous academic curriculum provided a strong technical foundation, equipping me with the analytical skills necessary to navigate the complexities of data-driven decision-making. What makes this programme stand out is its emphasis on developing essential soft skills: teamwork, communication, and problem-solving. One highlight is its strong focus on practical application. Through collaborations with real companies, I had the opportunity to tackle business challenges using data-driven insights, bridging the gap between theory and practice. The skills and knowledge gained have significantly contributed to my professional growth - I'm now working as Business Supporter for Ikea, Shanghai.

Durham University Business School offered numerous opportunities and options that helped me shape my career path. I developed key skills including: leadership and critical thinking. These skills played a pivotal role in my rapid promotion, and I believe they are crucial factors in my career success. In January, I was promoted to Director of China at my company, TFuture Media Ltd, and have relocated to China. My current role involves overseeing the China office while also monitoring the offices in the UK and Spain. My company collaborates with multiple brands to help them build and enhance their brand image, raise awareness, and implement marketing strategies using analytical tools.

Having had the privilege to spend the last one year at Durham, I can safely say that if I could go back, I would choose Durham again and again. In terms of my future plans, I have been lucky enough to be offered a role as a Consultant in London and see myself working here for the foreseeable future. Once again, the career support provided by the Business School Career’s team was key in me landing the role.

Choosing to study a Master's at one of the UK’s top business schools felt like a fantastic opportunity to advance my professional and personal skills, improving my future career prospects. The university is situated in a beautiful city and offers a wide variety of clubs and societies that one can join.

Durham Business School is internationally renowned for its practical courses. The Business Analysis course relies heavily on programming and in-depth analysis, and each session is like a brainstorming session that helps us to push ourselves more.