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Welcome

MIB’s main focus lies in understanding businesses and consumers in the globalising markets. We work to address important cross-disciplinary research questions including marketing strategy and management, consumer psychology and behaviours, multinational firms, innovation, human resource management, and entrepreneurship in international contexts. 

We work to address important cross-disciplinary research questions including: 

  • marketing strategy and management 
  • consumer psychology and behaviours 
  • multinational firms, innovation 
  • human resource management 
  • entrepreneurship in international contexts. 

Our members are highly inter-disciplinary in the named research areas and have been working extensively together in a wide spectrum of scholarly work. We have published in leading journals (e.g. Journal of Management, Journal of the Academy of Marketing Science, Journal of International Business Studies, International Journal of Research in Marketing, Research Policy, Journal of World Business, Annals of Tourism Research, Human Relations, Tourism Management, Journal of Management Information Systems, Entrepreneurship Theory and Practice, British Journal of Management).  

Our research has been recognised as world Top 10 in publication (with citation ranked No. 5) in the Journal of International Marketing, an AMA (the American Marketing Association) journal and the best one in area, during 2014-2019, along with other strongholds like Leeds, Michigan State, Vienna (see Donthu, Kumar, Pandey, and Lim, 2021, DOI: 10.1177/1069031X211004234).

Our studies have drawn significant research income from a wide range, e.g. AHRC, IAA ESRC/SEBRAE Brazil, NNSF (China), Research Grants Council of Hong Kong (China) China Scholarship Council. Our members are acknowledged by winning prestigious awards, academic journal editorial/conference board memberships, visiting professorships, and media coverage.

University student
MIB’s main focus lies in understanding businesses and consumers in the globalising markets.

Xinming He 
Centre Director and Professor of Marketing

Explore Our Research Centre

Our members are highly inter-disciplinary in the named research areas and have been working extensively together in a wide spectrum of scholarly work.

Our Research

We work to address important cross-disciplinary research questions.
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Our People

Get in touch with our outstanding team of researchers.
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Our Publications

Browse our researchers' published works.
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Upcoming events

Get in Touch

If you would like to find out more about the Centre for Marketing and International Business (MIB), please email Dr Xinming He, Director and Professor of Marketing.

Marketing and International Business (MIB)

Durham University Business School 
Mill Hill Lane 
Durham DH1 3LB, UK 

Tel: +44 (0)191 334 5200