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Quantitative Social Psychology

Behavioral Change: From Nudging and Behavioural Insight to Social Influence

* Image generated using AI

Our research group is dedicated to advancing the science and practice of behaviour change. Drawing on cutting-edge research in social psychology and motivated cognition, we investigate factors that drive behaviour, with a particular focus on risk perception, social influence, and decision-making in a variety of applied settings. Our work also delves into public health, examining how interventions, policies and communication strategies can effectively promote healthier and more sustainable lifestyles and reduce harmful behaviours. By bridging theoretical research with practical applications, we aim to develop innovative interventions that drive meaningful change, from organisational settings to public health initiatives. Our group is committed to not only understanding the underlying mechanisms of behaviour but also working with stakeholders within the private, public, and third sectors to apply these insights. Examples of recent research within this theme include the evaluation of calorie labelling interventions in workplace cafeterias and the development and delivery of bias-reduction interventions in organisational settings.

Theme Leads

For all queries regarding our work on behavioural change, please contact our theme leads below.

Name Research Keywords
Milica Vasiljevic Behaviour change interventions; health behaviour change; pro-environmental behaviour; public support for policies
Mario Weick Interventions; behaviour change frameworks; behaviour change at work

Here are some of our members who work on behavioural change.

Staff

Name Research Keywords

Richard Crisp

Social influence
Jack Hughes Pro-environmental Behaviour; Environmental Policy; Climate Activism; Eco Labelling; Greenspace Management; public Perceptions
Trevor James Helping behaviours; media priming; diversity and inclusion
Michael Lengieza Pro-environmental behavior
Andrew Marcinko Organisational Transformation, Leadership Development, Diversity & Inclusion
Karolina Nieberle Leader Identity Dynamics, Leadership Behaviour, Leadership Development

Junior Researchers

Name Research Keywords
Fabienne Andres Mental health interventions; body image interventions; school-based health interventions
Sarah Nila Behaviour change interventions; health behaviour change; pro-environmental behaviour

Other Research Areas

Find out more about our other research areas.

Intergroup Relations

Diverse societies pose significant challenges in today’s society, like racism, sexism, nationalism, and other forms of prejudice, but also confer societal advantages.

Health and Well-being

Promoting and maintaining health and well-being has become increasingly important, especially in the wake of the recent global pandemic.

Workplace and Organisations

Creating inclusive work environments, supporting occupational health and well-being, and developing effective leadership are major challenges in today's workplaces.

Basic Mechanisms

Emotions, desires, and motivation are fundamental components of everyday human experience and behaviour.

Environmental Psychology

Some of our research focuses on topics such as; pro-environmental behaviour, collective action, and policy support.

* The illustrations above have been generated using AI