Marketing and Management with Study Abroad
Marketing and Management with Study Abroad
BA
4 years full-time
Durham City
BA
4 years full-time
Durham City
N511
N511
Typical offers
| A Level | AAA |
|---|---|
| BTEC | DDD |
| International Baccalaureate | 37 |
Course details
Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.
Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).
Year 1
This year aims to develop a foundation of knowledge and skills in marketing and management. Students not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level. There are five core modules and a choice of a further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques.
Year 2
The second year sees the Business and Marketing degrees separate and students build towards their specialist areas, though half of the modules remain common. Investigative and key marketing skills are developed further and integrated across the entire second year as well as forming a basis for the third year.
The second year consists of four compulsory marketing modules and a further two optional management modules are chosen from a range which in the past has included Operations Management and Managing in Global Environment, for instance, as well as a foreign language.
Year 3
In an increasingly globalised world, a period of international study is a major benefit and can help you to stand out in a crowded job market. All of our business degrees offer you the option of spending your third year studying abroad at one of our international partner universities. This is an opportunity to develop foreign language skills, experience another country and learn about its culture.
You may decide to study at one of our exchange universities for a full-year study placement period in your third year of study and this then becomes the third year of a four year degree.
Opportunities for study abroad have in the past included in Australia, Canada, Chile, China/Hong Kong, Columbia, Czech Republic, Denmark, France, Germany, Italy, Netherlands, New Zealand, Norway, Poland, Singapore, Spain, South Korea, Sweden and USA. For up to date information on locations and funding, please go to www.durham.ac.uk/international/studyabroad
The Study Abroad year fees are set annually by the University. For the definitive amount of the Study Abroad year fees payable please contact our Study Abroad Team.
The offer of a place on a ‘study abroad’ degree does not imply that Durham University Business School guarantees to place the student with one of its partner institutions, nor a partner of the student’s choice. All study abroad programmes are subject to approval by the Business School. Some partner relationships have restricted access and so are not available to all students. The Business School, in association with the University, will assist students in applying for a study abroad place, but it is the responsibility of the student to apply for such a place, and the right of the Business School/University to allocate students to available places as it deems best. In the event that a student is unable to obtain a study abroad place, transfer to the equivalent ‘non-study abroad’ programme is guaranteed provided the student is eligible to transfer on academic grounds. In line with Home Office rules, students from outside the EU will transfer onto the ‘with study abroad’ programme only once they have successfully secured a placement (normally at the end of their second year of study). Therefore due to visa requirements, we recommend that international students interested in the study abroad year as part of their degree apply for this programme when making their application to us via UCAS.
Year 4
Central to Year 3 is the Dissertation. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy. The Dissertation and three optional modules allow you considerable opportunities to focus your studies on areas of special interest and to engage more closely with the School’s research groups through seminars and guest speaker programmes.
Placement
You may be able to take a work placement. Find out more.Typical offers
| A Level | AAA |
|---|---|
| BTEC | DDD |
| International Baccalaureate | 37 |
Course details
Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.
Combining contemporary marketing with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.
This flexible curriculum links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.
Year 1 provides a foundation of knowledge and skills in marketing and management. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.
The degree culminates in either a dissertation or project based on an area of marketing of your choice.
Course Structure
Year 1
Core modules:
Introduction to Advertising covers theories of persuasion, contemporary issues in advertising such as social, ethical issues, and inclusivity. Live briefs from international organisations will be used as the assessment to give you the opportunity to apply your knowledge and skills to a professionally relevant task.
Marketing Principles covers the key principles of marketing theory and its application in both commercial and non-commercial sectors. You will study how marketing works in practice looking at areas such as consumer behaviour, market segmentation, marketing strategy, distribution, branding, communications theory, pricing and ethics.
Managing Behaviour and Organisations focuses on managing people and organisations in contemporary society. You will learn about some of the concepts that can lead individuals and groups to behave in a particular way and apply these concepts to a range of issues including examples from your own experiences.
Financial Information for Managers introduces financial management and sources of finance. You will develop an understanding of a range of financial reports looking at areas such as budget, sources of finance, capital investment and performance analysis.
Introduction to Digital Marketing draws upon the latest research in the digital marketing arena to prepare you for the future challenges of marketing in the digital world. You will explore the enormous possibilities made possible by the latest digital development such as big data analytics, machine learning, artificial intelligence, Internet of Things, Virtual Reality and Augmented Reality and examine the opportunities this brings to companies or brands.
Marketing Strategy in Practice gives you an understanding of how marketing decisions are made in practice and possible responses to the consequences of those decisions. This module will extend your understanding of marketing strategy and develop your critical reflection skills.
Year 2
Core modules:
Brand Strategies, Identity, Culture and Society examines the key principles of brand management from a range of perspectives. You will learn about the socio-cultural meaning of brands, the process of naming a brand and the links between brand and identity. The module evaluates brands in the wider social context, including domestic or international markets and social forces and consumption trends.
Behavioural Science for Marketers looks at how consumers interact with everyday products and services and the ways in which they are marketed. You will examine consumers' responses to marketing stimuli and the ways in which context can affect these responses. You will also explore the latest behavioural science research into consumer behaviour and marketing practice.
Marketing Research teaches you about various contemporary research methods on consumer behaviours and markets how the data can be used to inform marketing management decision making. You will develop ability to design a market research project
Integrated Marketing Communications provides a working understanding of the integrated marketing communications (IMC) mix and its relationship with the marketing mix. This module covers areas such as consumer behaviour and consumption, measurement of IMC, image and brand management, and digital marketing analytics.
Examples of optional modules:
- Information Systems
- Operations Management
- Applied Brand Strategy
- Entrepreneurship
- Digital Marketing: Tools and Techniques
- Innovation Management.
Year 3
You will spend Year 3 studying abroad at one of our partner universities. This flexible year is designed around your area of study and interests. As well as gaining valuable academic experiences to take forward to your final year and beyond, study abroad is also an opportunity to expand your cultural horizons, develop language skills and meet new people.
In previous years, opportunities for study abroad have included Australia, Canada, Chile, China/Hong Kong, Columbia, Czech Republic, Denmark, France, Germany, Italy, the Netherlands, New Zealand, Norway, Poland, Singapore, Spain, South Korea, Sweden and the USA. Funding may be available through scholarships offered by the host institution, the British Council and/or other funding bodies.
Year 4
Core modules:
- Dissertation
- Behavioural Science Marketing Project.
Examples of optional modules:
- Retail and Services Marketing
- Global Marketing
- Social Marketing
- Consumer Power
- Influencer Marketing Strategies
- Corporate Responsibility and Sustainability
- Leadership
- Global Sport Business
- How to Read Business
- Work, Organisation and Society.
Placement
You may be able to take a work placement. Find out more.Learning
Students on this programme learn through a combination of lectures, seminars, tutorials, workshops, informal but scheduled one-on-one support, and self-directed learning, such as research, reading, and writing. All of these are supported by a state-of-the-art virtual learning environment, Learn Ultra.
Seminars, tutorials, and workshops are much smaller groups than lectures, with tutorials often involving no more than eight students working with teaching staff; seminars and workshops can be larger but are still small enough to allow one-on-one interaction with tutors. Workshops also allow hands-on experience of solving business problems. This emphasis on small-group teaching reflects a conscious choice to enhance the quality of the learning experience rather than the quantity of formal sessions. In fact, the degree programme is designed to feature fewer formal sessions and more independent research as students move from their first to their final year.
Small-group teaching and one-on-one attention from the personal academic advisor (provided for all students when they enter the programme) are part of the learning experience throughout, but by the final year classroom time gives way, to some extent, to independent research, including a capstone dissertation– supported by one-on-one supervision – that makes up a third of final year credits. In this way the degree programme gives the student the opportunity to transform from a consumer of knowledge in the classroom to a generator of knowledge, ready for professional or postgraduate life.
These formal teaching arrangements are supported by “drop-in” surgeries with teaching staff and induction sessions that begin in the week before the start of the programme and continue at key times throughout each year of the programme.
Students can also attend an extensive programme of research-focused seminars where staff and visiting scholars present their cutting-edge research.
Entry requirements
A proficiency in Mathematics is required. If not taken as an A level, a grade 7 (or grade A) in Mathematics at GCSE is required.
We also accept the Core Mathematics Qualification at grade B in lieu of our GCSE Mathematics requirement.
A level offer – AAA
BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD
IB Diploma score – 37 with 666 in higher level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5.
In addition to satisfying the University’s general entry requirements, please note:
- We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.
- We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.
- We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information.
- Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union.
- We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year.
- You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits.
- If you do not satisfy our general entry requirements, the Foundation Programme offers multidisciplinary degrees to prepare you for a range of specified degree courses.
Alternative qualifications
International students who do not meet direct entry requirements for this degree might have the option to complete an International Foundation Year.
Fees and funding
Full Time Fees
| Home students | £9,250 per year |
|---|---|
| EU students | £26,250 per year |
| Island students | £9,250 per year |
| International students | £26,250 per year |
The tuition fees shown for home students are for one complete academic year of full time study and are set according to the academic year of entry. Fees for subsequent years of your course may rise in line with an inflationary uplift as determined by the government.
The tuition fees shown for overseas and EU students are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).
Please also check costs for colleges and accommodation.
Scholarships
We are committed to supporting the best students irrespective of financial circumstances and are delighted to offer a range of funding opportunities.
Find Out MoreCareer opportunities
Management and Marketing
Of those students who graduated in 2019:
- 96% are in paid employment or further study 6 months after graduation across all our programmes
Of those in employment:
- 81% are in high skilled employment
- With an average salary of £29,000.
(Source: HESA Graduate Outcomes Survey. The survey asks leavers from higher education what they are doing 15 months after graduation. Further information about the Graduate Outcomes survey can be found here www.graduateoutcomes)
Department information
Management and Marketing
Our degrees are designed to help you understand essential and advanced concepts of business, marketing and management. We are a research-led business school and one of the longest established in the UK.
For more information visit our Business School website.
Rankings
- 3rd in The Complete University Guide 2023
Staff
For a current list of staff, please see the Business School pages.
Facilities
Durham is an international triple accredited business school. Founded in 1965, we are one of the UK's longest established business schools and are proud to be integral to Durham University.
Apply
Find out more:
Use the UCAS code below when applying:
Apply
N511
The Universities and Colleges Admissions Service (UCAS) handles applications for all undergraduate courses.
Learning
Lectures and small group seminars are complemented by specialist workshops. Using up-to-date resources, the workshops provide hands-on experience of real-world marketing challenges.
You’ll also benefit from one-on-one support and self-directed learning to develop your critical thinking skills.
We place great emphasis on high-quality small-group teaching. The small-group teaching format and one-on-one attention from the personal academic advisor are embedded into the learning experience to help you get more out of your studies.
As you progress to the final year there’s an increased focus on self-directed learning and independent research, including the dissertation, as you begin to prepare for professional or postgraduate life.
The Department also hosts specialist business and management events where you can further develop your knowledge and start building industry networks.
Assessment
Modules are assessed via a combination of examinations, written assignments and reports, investigative projects and presentations.
The range of assessment methods is designed to assess your knowledge and understanding of the material, test your critical thinking skills, enhance your written and oral communication skills, and assess your ability to relate your learning to real-world issues.
The final year marketing project or 12,000-word dissertation makes up one-third of your final-year marks.
Entry requirements
A proficiency in Mathematics is required. If not taken as an A level, a grade 7 (or grade A) in Mathematics at GCSE is required.
We also accept the Core Mathematics Qualification at grade B in lieu of our GCSE Mathematics requirement.
A level offer – AAA
BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD
IB Diploma score – 37 with 666 in higher level subjects. If Mathematics is not taken at higher level, then it is required at standard level 5.
In addition to satisfying the University’s general entry requirements, please note:
- We consider all A Level subjects, with the exception of General Studies – therefore General Studies would not be included in any offer.
- We consider each application holistically, on an individual basis and against the other applications we receive. Whilst academic achievement is important, it is not the only factor that we consider when assessing applications and applicants who have achieved, or are predicted to achieve, close to our typical offer, but who have not met it exactly, will be welcome to apply if they have a strong application in other key elements, for example if they can demonstrate merit and potential through their personal statement or their reference.
- We welcome applications from those with other qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications, please email us for more information.
- Applicants for whom English is not their first language will be required to offer IELTS of 6.5 (no component under 6.0); or the University approved equivalent. We also require proof of English Language proficiency for students from the European Union.
- We are willing to consider applications for deferred entry from those who have well- structured plans for work or travel, for example. We may, however, need to restrict the number of deferred entry offers we make because we have to be careful not to fill too many of next year’s places in advance. However, if you do apply for a deferred place and are unsuccessful, you are welcome to reapply the following year.
- You are welcome to apply if you are taking resits; we do not make higher offers to students who declare resits.
- If you do not satisfy our general entry requirements, the Foundation Programme offers multidisciplinary degrees to prepare you for a range of specified degree courses.
Alternative qualifications
International students who do not meet direct entry requirements for this degree might have the option to complete an International Foundation Year.
Fees and funding
The tuition fees for 2024/25 academic year have not yet been finalised, they will be displayed here once approved.
The tuition fees shown for home students are for one complete academic year of full time study and are set according to the academic year of entry. Fees for subsequent years of your course may rise in line with an inflationary uplift as determined by the government.
The tuition fees shown for overseas and EU students are for one complete academic year of full time study, are set according to the academic year of entry, and remain the same throughout the duration of the programme for that cohort (unless otherwise stated).
Please also check costs for colleges and accommodation.
Scholarships
We are committed to supporting the best students irrespective of financial circumstances and are delighted to offer a range of funding opportunities.
Find Out MoreCareer opportunities
Management and Marketing
Our students graduate with a thorough understanding of management theories, marketing strategies and consumer behaviour, as well as the commercial awareness, IT and problem-solving skills that are highly valued by employers in the UK and internationally. This combination of academic knowledge and transferable skills will open up a range of career possibilities in the corporate world and beyond.
Our focus on employability extends beyond the classroom. You will benefit from employability-focused events that will give you a competitive edge in the job market. From interview advice and employer talks to business-tailored careers fairs, we work with you to achieve your goals.
Previous graduates have gone on to work as business managers, marketing specialists, civil servants, management consultants and business analysts working for companies such as Virgin Media, NHS England, Amazon, Barclaycard and PwC. Many have been offered places on graduate talent schemes across a range of sectors, while others have taken on roles in charitable organisations and in the finance sector.
Of those students who graduated in 2019:
- 96% are in paid employment or further study 6 months after graduation across all our programmes
Of those in employment:
- 81% are in high skilled employment
- With an average salary of £29,000.
(Source: HESA Graduate Outcomes Survey. The survey asks leavers from higher education what they are doing 15 months after graduation. Further information about the Graduate Outcomes survey can be found here www.graduateoutcomes.ac.uk)
Department information
Management and Marketing
Built on a firm foundation and rooted in best practice, our business, management and marketing courses are designed to inspire and challenge you, while developing the qualities that are important in future leaders.
You will be based in Durham University’s Business School, one of the UK’s longest established business schools – an inspiring and stimulating learning environment that consistently ranks highly for the quality of teaching, research and for graduate prospects. When you join us, you will be welcomed into a diverse and engaged community. The academic team includes experienced business professionals and researchers whose work across a wide variety of disciplines informs and enriches the undergraduate curriculum, delivering practical insights and bringing you closer to the realities of the business world.
Our degree courses combine the fundamentals of global business with a range of optional modules allowing you to tailor your degree to your interests, whether that’s exploring subject content in greater depth, developing your entrepreneurial skills or taking on a new language. You will benefit from lectures by guest speakers who give new perspectives on relevant topics, while project work gives you the opportunity to investigate contemporary business challenges. Our business, marketing and management courses also offer opportunities for hands-on work placements and international study.
For more information visit our Business School website.
Rankings
- 3rd in The Complete University Guide 2023
Staff
For a current list of staff, please see the Business School pages.
Facilities
We are based within the state-of-the-art Business School, close to University services and resources and only a mile from the historic centre of Durham, a city with UNESCO World Heritage Status.
Our modern and spacious teaching and learning areas include lecture theatres, seminar rooms and study areas.
The Business School library houses extensive collections of marketing, management and finance books and offers access to over 10,000 journals online. In addition, you’ll have access to Durham University’s prestigious libraries and archives.
Apply
Find out more:
Use the UCAS code below when applying:
Apply
N511
The Universities and Colleges Admissions Service (UCAS) handles applications for all undergraduate courses.
Visit Us
The best way to find out what Durham is really like is to come and see for yourself!
