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Associate Professor in the Department of Psychology+44 (0) 191 33 40624
Fellow of the Wolfson Research Institute for Health and Wellbeing 


I joined Durham University as Assistant Professor in Quantitative Social Psychology in September 2018.

Prior to joining DU, I was a Senior Research Associate at the Institute of Public Health, University of Cambridge. At Cambridge I was a member of the Behaviour and Health Research Unit (BHRU:, a policy research unit funded by the National Institute of Health Research (NIHR).

I continue my collaborative work with the University of Cambridge, where I am currently an Honorary Senior Visiting Fellow.

Research Interests

Drawing on social psychological principles, I investigate how cues in the environment impact health behaviours, and how this knowledge can be translated into effective behaviour change interventions to improve health and reduce inequalities. The bulk of my work to date has looked at how cues such as labelling and advertising affect people’s decisions to eat (un)healthily, drink alcohol, and/or smoke tobacco. Another strand of my research has focused on developing and evaluating interventions to increase societal equality and egalitarianism more generally.

Conducting laboratory, online, and field experiments, I specialise in testing samples drawn from the general population (both adult and children), using complex stratification techniques to examine socio-economic and other demographic differences between participants. My work is policy-focused and has contributed to national and international policies.


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Supervision students