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Assistant Professor in the Department of Computer Science+44 (0) 191 33 47346


Dr Suncica Hadzidedic has worked as an Assistant Professor at the Department of Computer Science since 2019. She has a PhD in Computer Science (University of Warwick, UK), MSc in IT Management (Binary University, Malaysia) and BSc in Information Systems (University SSST, B&H; University of Buckingham, UK).

Her research interests bridge computer science with healthcare, psychology and design. Suncica collaborated with a Bosnian cancer association in 2014-2017 to develop, a cancer website providing affect-aware content recommendations and user interface adaptation. Her current work focuses on recommender systems, human-computer interaction, machine learning, responsible AI, and their applications to mental and physical health, wellbeing, inner experience, and fashion.

Suncica has an FHEA status since 2022, and teaches Recommender Systems and Business Analytics Project (Research Methods). 


She is involved in or has worked on the following projects and/or networks:

Research group


Research interests

  • Recommender systems
  • Digital health
  • Responsible AI
  • Human-computer interaction
  • Affective computing
  • Machine learning
  • Particular interests in applications of the above CS methods in addressing open problems/questions related to: mental health, wellbeing, cancer, affect, bias and fairness, spirituality (meditation, self-awareness), fashion.


Chapter in book

Conference Paper

Journal Article


Working Paper

Supervision students