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Dr Sunčica Hadžidedić

Assistant Professor

BSc, MSc, PhD

AffiliationRoom numberTelephone
Assistant Professor in the Department of Computer ScienceMCS 1034+44 (0) 191 33 47346


Dr Suncica Hadzidedic has worked as an Assistant Professor at the Department of Computer Science since 2019. She has a PhD in Computer Science (University of Warwick, UK), MSc in IT Management (Binary University, Malaysia) and BSc in Information Systems (University Sarajevo School of Science and Technology, B&H; University of Buckingham, UK).

She teaches and is the coordinator for the modules: Recommender Systems, Business Analytics Project (Research Methods), and JavaScript Programming.

Suncica briefly joined the Erasmus+ project e-VIVA "Enhancing and Validating servIce related competences in Versatile learning environments in Western BAlkan Universities" in 2019. She is currently a member of:

Due to her secondary education in natural sciences and affinities for art, spirituality and understanding human behaviour, her research interests bridge computer science with healthcare, psychology and design. She is particularly interested in human-computer interaction, affective computing and recommender systems (see the complete list below), and their applications to wellbeing, healthcare, music, fashion. For example, Suncica collaborated with a Bosnian cancer association in 2014-2017 to develop, a real-life cancer website providing affect-aware content recommendations and user interface adaptation. She is currently exploring positive computing frameworks for wellbeing apps and bias in recommender systems.

Research group


Research interests

  • Human-computer interaction
  • Recommender systems
  • Interactive intelligent systems
  • Affective computing
  • Responsible AI (bias, ethics, explainability, privacy, positive computing)
  • Application domains of interest include: psychology (wellbeing, affect, consciousness), spirituality (meditation, self-awareness, mindfulness), healthcare (mental health, cancer, cognitive impairment), fashion, music, learning environments

Research groups

  • Innovative Computing


Chapter in book

Conference Paper

  • Ramic-Brkic, B, Balik, A, Pistoljevic, N & Hadzidedic, S. (2019), Web Tool for Creating Educational/Therapeutic Programmes, 11th International Conference on Virtual Worlds and Games for Serious Applications. Vienna, Austria.
  • Al Qudah, Dana A., Cristea, A.I., Hadzidedic Bazdarevic, S., Al-Saqqa, Samar, Rodan, Ali & Yang, Wei (2015), Personalized E-Advertisement and Experience: Recommending User Targeted Ads, IEEE 12th International Conference on e-Business Engineering. Greenbelt, MD, USA, IEEE, Piscataway, NJ, 56.
  • Al Qudah, Dana A., Cristea, A.I., Hadzidedic Bazdarevic, S., Al-Saqqa, Samar & Al-Sayyad, Rizik M. H. (2015), A Taxonomy-Based Evaluation of Personalized E-Advertisement, IEEE International Conference on Computer and Information Technology; Ubiquitous Computing and Communications; Dependable, Autonomic and Secure Computing; Pervasive Intelligence and Computing. 395.
  • Hadzidedic Bazdarevic, S. & Cristea, A.I. (2015), What do people affected by cancer talk about online? Text analysis of online cancer community usage in Bosnia and Herzegovina, Fifth International Conference on Social Medial Technologies, Communication and Informatics (SOTICS). Barcelona, Spain.
  • Shi, L, Cristea, AI & Hadzidedic, S (2014), The Critical Role of Profiles in Social E-Learning Design, 15th Annual Conference on Information Technology Education (SIGITE). Atlanta, Georgia, US.
  • Hadzidedic, S, Dervishalidovic, N, Pandzo, A & Ramic-Brkic, B (2013), Use of Student Response Systems in Higher Education in Bosnia and Herzegovina, Recent Advances in Information Systems, Proceedings of the 7th European Computing Conference, WSEAS. Dubrovnik, Croatia.

Journal Article