Staff profile

Dr Suncica Hadzidedic has worked as an Assistant Professor at the Department of Computer Science since 2019. She has a PhD in Computer Science (University of Warwick, UK), MSc in IT Management (Binary University, Malaysia) and BSc in Information Systems (University SSST, B&H; University of Buckingham, UK).

Her research interests bridge computer science with healthcare, psychology and design. Suncica collaborated with a Bosnian cancer association in 2014-2017 to develop PORT.org.ba, a cancer website providing affect-aware content recommendations and user interface adaptation. Her current work focuses on recommender systems, human-computer interaction, machine learning, responsible AI, and their applications to mental and physical health, wellbeing, inner experience, and fashion.

Suncica has an FHEA status since 2022, and teaches Recommender Systems and Business Analytics Project (Research Methods). 

Projects

She is involved in or has worked on the following projects and/or networks:

• MoreLife UK KTP, Funder: Innovate UK, Business partner: Morelife UK, Jun 2023 - 28 Feb 2026. Role: Project Lead, Research Associate: Victor Adeyemo.  
• EU COST Action VascAgeNet - Network for Research in Vascular Aging (Working Group 4: Big data approaches for research studies)
• Knowledge Graphs Interest Group at the Alan Turing Institute
• DUWiT – DU Women in Tech
• Erasmus+ project e-VIVA "Enhancing and Validating servIce related competences in Versatile learning environments in Western BAlkan Universities" in 2019

Research group

AIHS

• Recommender systems
• Digital health
• Responsible AI
• Human-computer interaction
• Affective computing
• Machine learning
• Particular interests in applications of the above CS methods in addressing open problems/questions related to: mental health, wellbeing, cancer, affect, bias and fairness, spirituality (meditation, self-awareness), fashion.

Chapter in book

• Shi, L., Cristea, A., Hadzidedic, S., & Dervishalidovic, N. Contextual Gamification of Social Interaction – Towards Increasing Motivation in Social E-learning. In Advances in Web-Based Learning – ICWL 2014. https://doi.org/10.1007/978-3-319-09635-3_12
• Oladejo, B. K., Hadžidedić, S., & Ganić, E. (2021). Finding Records in Social Media: A Natural Language Processing Fundamentals Exploration. In J. Hasic Telalovic, & M. Kantardzic (Eds.), Mediterranean Forum - Data Science Conference (151-164). Springer, Cham. https://doi.org/10.1007/978-3-030-72805-2_11
• Shi, L., Cristea, A., & Hadzidedic, S. (2014). Multifaceted open social learner modelling. In P. Elvira, R. W. Lau, K. Pata, H. Leung, & L. Mart (Eds.), Advances in Web-Based Learning – ICWL 2014, 13th International Conference, Tallinn, Estonia, August 14-17, 2014, Proceedings (32-42). Springer Verlag. https://doi.org/10.1007/978-3-319-09635-3_4

Conference Paper

• Widdeson, K., & Hadžidedić, S. (2023). FFM-SVD: A Novel Approach for Personality-aware Recommender Systems. . https://doi.org/10.1109/aiccsa56895.2022.10017865
• Kutner, D. C., & Hadžidedić, S. (2022). Vibration-based communication for deafblind people. . https://doi.org/10.1109/haptics52432.2022.9765570
• Ramic-Brkic, B., Balik, A., Pistoljevic, N., & Hadzidedic, S. (2019). Web Tool for Creating Educational/Therapeutic Programmes. In 2019 11th International Conference on Virtual Worlds and Games for Serious Applications (VS-Games) (1-4). https://doi.org/10.1109/VS-Games.2019.8864541
• Al Qudah, D. A., Cristea, A., Hadzidedic Bazdarevic, S., Al-Saqqa, S., Rodan, A., & Yang, W. (2015). Personalized E-Advertisement and Experience: Recommending User Targeted Ads. In on E-Business Engineering (ICEBE 2015) ; proceedings. https://doi.org/10.1109/icebe.2015.19
• Al Qudah, D. A., Cristea, A. I., Hadzidedic Bazdarevic, S., Al-Saqqa, S., & Al-Sayyad, R. M. (2015). A Taxonomy-Based Evaluation of Personalized E-Advertisement. . https://doi.org/10.1109/CIT/IUCC/DASC/PICOM.2015.56
• Hadzidedic Bazdarevic, S., & Cristea, A. I. (2015). What do people affected by cancer talk about online? Text analysis of online cancer community usage in Bosnia and Herzegovina.
• Shi, L., Cristea, A. I., & Hadzidedic, S. (2014). The Critical Role of Profiles in Social E-Learning Design. . https://doi.org/10.1145/2656450.2656458

Journal Article

• Hadžidedić, S. (2022). User perceptions and use of authentication methods: Insights from youth in Mexico and Bosnia and Herzegovina. Information and Computer Security, 30(4), 615-632. https://doi.org/10.1108/ics-07-2021-0105
• Oladejo, B., & Hadžidedić, S. (2021). Electronic records management – a state of the art review. Records Management Journal, 31(1), 74-88. https://doi.org/10.1108/rmj-09-2019-0059
• Begic, E., Hadzidedic, S., Obradovic, S., Begic, Z., & Causevic, M. (2020). Increased Levels of Coagulation Factor XI in Plasma Are Related to Alzheimer’s Disease Diagnosis. Journal of Alzheimer's Disease, 77(1), 375-386. https://doi.org/10.3233/jad-200358
• Begic, E., Hadzidedic, S., Kulaglic, A., Ramic-Brkic, B., Begic, Z., & Causevic, M. (2019). SOMAscan-based proteomic measurements of plasma brain natriuretic peptide are decreased in mild cognitive impairment and in Alzheimer's dementia patients. PLoS ONE, 14(2), Article e0212261. https://doi.org/10.1371/journal.pone.0212261
• Hadzidedic Bazdarevic, S., & Cristea, A. (2017). Do personalisation and emotions affect the use of cancer-related websites?. Online Information Review, 41(1), 102-118. https://doi.org/10.1108/oir-09-2015-0305
• Hadzidedic Bazdarevic, S., & Cristea, A. (2015). How emotions stimulate people affected by cancer to use personalised health websites. Knowledge management & e-learning: an international journal, 7(4), 658-676

Presentation

• Hadzidedic, S., Dervishalidovic, N., Pandzo, A., & Ramic-Brkic, B. (2013, June). Use of Student Response Systems in Higher Education in Bosnia and Herzegovina. Paper presented at Recent Advances in Information Systems, Proceedings of the 7th European Computing Conference, WSEAS, Dubrovnik, Croatia

Working Paper

• Hadzidedic, S., Cristea, A., & Watson, D. (2023). Effect of emotions and personalisation on cancer website reuse intentions