BUSI53315: INNOVATION AND TECHNOLOGY MANAGEMENT

• None

• None.

• None

• To enable students to study the major theories of innovation, and to appreciate from theoretical perspectives the principles and practice of managing innovation and technology at an advanced level.

• The role of innovation in the evolution of new markets, the fluid phase of technological uncertainty, the emergence of the dominant design and establishment of variety based forms of innovation.
• Invention and innovation, radical and incremental models of innovation.
• The influence of architectural and modular innovation on competitive implications
• The role of alliances and strategic maneuvering in establishing new markets, and Christensens disruptive/sustaining model of innovation.
• How innovations are communicated and diffused across social systems and to the potential adopters of technologies; The diffusion process and the danger of the 'chasm': traditional and social network-based approaches to diffusion of innovation.
• Assets of the firm and innovation management; Intellectual capital, and intellectual property strategies to gain competitive advantage from innovation
• New product development: static models of innovation, technology-push and market-pull models. How to manage technological innovation within organisations; a review of the historical approaches to innovation and new product development
• Distributed innovation, open innovation, and the implication of diversity on innovation and technology management. Technology brokering and recombinant innovation.
• Breakthrough innovation: current perspectives in the management of innovation, the shift from economic models based upon scarcity to abundance and the role of The Long Tail concept to innovation management.
• Technology-led vs Design-led innovation. The role of design in maximising competitive advantage from innovative technologies

Subject-specific Knowledge:

• By the end of this module students will:
• Have an advanced contextual knowledge of innovation as a key organisational process in modern companies, and how innovation can shape and determine new industries and markets.

Subject-specific Skills:

• By the end of this module students will:
• Be able to critically evaluate the impact of innovation on organisational strategy.

Key Skills:

• Written communication; oral communication; teamwork; interpersonal skills; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

• The learning outcomes will be met through a series of lectures, seminar discussions and presentations, together with guided reading.
• The assessment of the module, by written assignment and group presentation, is designed to: test the acquisition and articulation of knowledge; test conceptual understanding and skills of application and interpretation within the business context.

If you have a question about Durham's modular degree programmes, please visit our Help page. If you have a question about modular programmes that is not covered by the Help page, or a query about the on-line Postgraduate Module Handbook, please contact us.

Prospective Students: If you have a query about a specific module or degree programme, please Ask Us.

Current Students: Please contact your department.