Beyond the Nudge: Future Directions in Behavioural Science

As behavioural science matures, new questions are emerging about where the field is headed and how professionals can use its insights more effectively across sectors. This panel event brings together leading academic and applied voices to explore the next chapter, beyond familiar nudges and interventions and toward more systemic, innovative approaches. Together, the panellists will reflect on the field’s evolution, share emerging trends in research and practice, and discuss how behavioural science can drive smarter decision-making in complex, real-world contexts.

Expect a dynamic, thought-provoking discussion on the evolving role of behavioural science in business, policy, leadership, and behaviour change, with reflections from those shaping its future and plenty of opportunities for input from the audience.

Meet the Panel

Dr Julie Van de Vyver, Director of Behavioural Insights at Magpie

Julie is a Behavioural Scientist working across industry and academia. As Director of Behavioural Insights for Magpie (a creative behaviour change agency) she supports third sector and public sector organisations to translate research into evidence-based campaigns, initiatives, and policies. Her expertise lies in leveraging behavioural science methods, approaches, and insights to help address pressing societal issues, including health and wellbeing, climate change, and equality and diversity.

Matt Furness, Founder at Click Culture Consulting

Matt is a business psychologist and behavioural scientist. He’s the Founder of Click – a behavioural science consultancy who specialise in people and culture development. For over a decade, he’s developed people, leaders, and culture in over 100 organisations such as EY, BT, Primark, M&G, and Société Générale.

Dr Karolina Nieberle, Assistant Professor at Durham University

Karolina is an organisational psychologist whose research focuses on developing leaders and building effective leadership. As an executive trainer, she has worked with multinational organisations across business, education and the arts - helping individuals and teams unlock leadership potential, enhance collaboration, and foster wellbeing.

Dr Rohan Kapitany, Assistant Professor at Durham University

Prior to joining Durham University in 2024, Rohan spent three years each at Oxford University (in the school of Anthropology) and Keele University (Psychology). He has a particular interest in statistical and inferential methods, and his primary research interest is on understanding the reciprocal influence of culture and cognition.

The panel will be hosted by Dr Andrew Marcinko, Assistant Professor and Director of Executive Education in Behavioural Science at Durham University

Andrew’s work focuses on diversity and inclusion, sustainability, and authenticity in organisations. He is also active as a consultant, having worked with numerous businesses and organisations, including Panasonic, NatWest, Squire Patton Boggs, Birmingham City Council, Jacobs Engineering Group, Hearst Magazines, ScreenCloud, the US Naval Submarine School and the United Nations.

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