BUSI43H15: International Tourism (ONLINE)

• None.

• None.

• BUSI43N15: International Tourism (Taught)

• To engage in a critical analysis of the range of public and private sector organisations with a stake in the global tourism industry
• To develop an understanding of, and ability to critically examine, the key strategic issues and challenges faced within the tourism sector, with a particular emphasis on the environmental sustainability agenda
• To equip students with an in-depth understanding of the knowledge and skills needed by managers in the tourism sector

• The tourism industry and its systems
• Why travel? - tourist motivation and consumer behaviour.
• Tourism demand - international flows and trends - new markets and competitors, seasonality, causes, consequences and solutions
• Tourist destinations and sustainability impact of tourism, economic, environmental and socio-cultural consequences, sustainable tourism key concepts, conflicts and policies
• The travel sector - competitive strategies, price wars, low cost airlines, mergers and vertical integration, the small country/small business response
• Tourism marketing: understanding the consumer; market segmentation and positioning for destinations and companies; branding - does it work?
• The future of tourism

Subject-specific Knowledge:

• By the end of the module students should:
• have a critical understanding of the development and structure of the tourism sector and its role in the global economy;
• have a grounded understanding of current strategic issues and trends;
• have a critical appreciation of the environmental and sustainability agendas.

Subject-specific Skills:

• By the end of the module students should:
• have developed specialist skills in the planning, marketing and management of tourist-related products and services;
• be able to source and interpret a range of relevant data;
• be able to forecast trends in demand, growth and impact.

Key Skills:

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

• The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype).
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

If you have a question about Durham's modular degree programmes, please visit our Help page. If you have a question about modular programmes that is not covered by the Help page, or a query about the on-line Postgraduate Module Handbook, please contact us.

Prospective Students: If you have a query about a specific module or degree programme, please Ask Us.

Current Students: Please contact your department.