BUSI43R15: Retail Management (ONLINE)

• None.

• None.

• Retail Management (Taught)

• To provide a comprehensive overview of the retail industry, its development, and current trends
• To equip students with the specialist knowledge and tools necessary to analyse a retailers business environment, strategic direction, format and implementation, and performance and profitability
• To equip students with the skills needed to identify areas of improvement within a retail business and make informed recommendations for strategic and tactical improvement

• The retail sector development, structure and growth
• Retail formats, channels and strategies
• Intelligence-driven retailing
• Retail store location and site evaluation methods
• Managing the retail business finance, operations, human resources, marketing, etc
• Merchandise management and price competitiveness
• Communicating with the customer and managing stakeholder relationships
• Integrating and controlling retail strategies
• Retailing futures issues and challenges
• Sustainable Retailing zero-waste targets, ethical supply chains, carbon reduction, etc
• Consumer power and retail strategy foods scares, fair trade initiatives, boycotting, etc

Subject-specific Knowledge:

• On completion of the module students should have an advanced knowledge and critical understanding of:
• The development, scope and structure of the retail sector;
• Key theories of retailing and retail management;
• Key functions and activities in retailing practice;
• Current strategic issues, challenges and debates in retail management.

Subject-specific Skills:

• On completion of the module students should:
• be able to examine and critically evaluate retail performance and trends;
• be able to develop an appropriate retail management strategy;
• be able to critically evaluate the key drivers of competitive advantage within the retail sector.

Key Skills:

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

• The module is delivered via online learning across a six month period, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email).
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

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