BUSI43V15: Event Management (TAUGHT)

• None.

• None.

• Event Management (ONLINE)

• To enable students to develop an interdisciplinary conceptual understanding of the nature and scope of the event management industry and its contribution to the economy
• To give students a critical appreciation of the role, function, skills, competences and personal characteristics of a successful Event Manager
• To equip students with the specialist knowledge and skills needed to formulate and implement a comprehensive strategic event management plan

• The event management industry scope and characteristics
• Principles of event planning
• Working with clients
• Venue selection and risk evaluation
• Budgeting
• Managing supplier relationships
• Event management logistics
• Events marketing
• The event implementation cycle
• The Strategic Event Plan design, implementation, management and evaluation

Subject-specific Knowledge:

• On completion of the module students should have an advanced knowledge and critical understanding of:
• The scope of the event management industry;
• The skills, competences and characteristics of the successful event manager;
• Current academic and practitioner perspectives on events management.

Subject-specific Skills:

• On completion of the module students should:
• Be able to apply a range of event planning techniques;
• Be able to undertake price modelling in the context of event management;
• Be able to formulate and monitor an event management budget;
• Be able to apply selected risk evaluation tools in the context of event management;
• Have acquired a range of supplier and client management techniques/skills.

Key Skills:

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

• Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

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