BUSI46P15: Embedding Enterprise

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• This program will disconnect entrepreneurship and money through embedding the learning of entrepreneurship in value(s). The module adopts a broad definition of enterprise, defined as opportunity identification and value creation and channels creativity and innovation to create value in the students communities of research and interest.
• The aims of the module are as follows:
• To contextualise entrepreneurship around innovation, creativity, collaboration, and problem solving.
• To reflect that generation, validation and implementation of opportunities is central to building entrepreneurial capacity.
• To support the development of entrepreneurial postgraduates through teaching and learning that focuses on a capacity building approach, developing entrepreneurial awareness and capabilities.
• To support the development of entrepreneurial mindsets and attitudes rather than focus solely on skills.

• Introduction to entrepreneurship in the 21st century, including an exploration of the characteristics of the successful enterprising graduate, vital to developing an entrepreneurial career.
• Intrapreneurship problem solving and adding value within large organisations.
• Appraising enterprising opportunities.
• Understanding the task environment networking to build social capital.
• Identifying opportunities to commercialise research.
• Understanding how to generate ideas (a broad range of ideas will be encouraged, to offer a multi-faceted approach to problem solving the real world scenarios).
• Opportunities identified may be developed into a range of interventions, such as a research proposal, a social enterprise project or indeed a small commercial venture. This might involve exploring a wide range of ways to protect intellectual property; exploiting IT to enable / support innovation; using presentational skills to create and communicate the perfect pitch.

Subject-specific Knowledge:

• a critical understanding of the entrepreneurial paradigm of the 21st-century.
• a critical awareness of the challenges encountered in the implementation of a new entrepreneurial opportunity.
• a detailed understanding of the responses and strategies used to overcome these challenges.

Subject-specific Skills:

• the ability to apply a project framework to scope, plan and validate an enterprising opportunity, working as part of a team.
• the ability to apply knowledge to explore a complex, problematic situation and identify an opportunity to build an enterprise case.
• developed and improved their enterprising skills, behaviours, and attitudes.

Key Skills:

• Ability to think critically and creatively and to argue coherently.
• Planning, organisation, and time management skills by working as a team to turning a new idea into a robust enterprise case.
• Problem solving and analytical skills e.g. by investigating a real world problem, designing research, manipulating concepts, and applying analytical skills.
• The ability to perform effectively within a team environment, including leadership, team building, influencing, being motivated, monitoring performance, mentoring and coaching and finally project management skills.
• Interpersonal skills including effective listening, oral communication, customer/client orientation, negotiating, persuasion and presentation skills.
• Skills of effective self-management - in terms of being self-starting; being able to manage autonomously, make decisions on incomplete information and be persistent; and being motivated to take individual initiative and able to plan for action.

• In line with the overall aim of the module - to foster a spirit of entrepreneurialism students will be offered a supported opportunity to work alongside local enterprises, and to work towards developing their own entrepreneurial career - which may include, but is not exclusive to - setting up their own venture.
• This will be achieved through activities that offer the opportunity to explore and gain an understanding of the world of the entrepreneur/business owner, develop an understanding of the skills and attributes, know-how and know-who of the successful entrepreneur and begin the process of applying this knowledge in the creation of sustainable commercial and non-profit making opportunities. The same entrepreneurial attributes are equally relevant to the development of a research career including obtaining funding and managing complex research projects.
• The initial intensive workshop will be followed by an opportunity for the students to work in groups over an extended period (6-12 weeks depending on the context. During this post workshop period the groups will participate in tutorial sessions designed to provide support and opportunities to reflect on progress.
• The assessment is closely linked to the learning and tests students ability to plan, complete and reflect on an enterprise project.

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