BUSI4AU15: Artificial Intelligence and Digital Transformation

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• To understand AI and digital transformation concepts, technologies, and business applications
• To identify and address the opportunities and challenges associated with AI and digital transformation
• To develop and implement strategies for effective AI and digital transformation to enhance organisational performance
• To explore the ethical and social issues in AI and digital transformation.

• Key technologies driving AI and digital transformation: Internet of Things (IoT), machine learning, natural language processing, computer vision, robotics, etc.
• Opportunities of AI and digital technologies for business growth and innovation
• Challenges in AI and digital transformation initiatives
• Developing an AI and digital transformation strategy
• Change management and leadership in digital transformation
• Ethical and social implications of AI and digital transformation
• Developing responsible AI practices and governance frameworks
• The future of AI and digital transformation.

Subject-specific Knowledge:

• By the end of the module, students should have an advanced understanding of :
• Key concepts and applications of AI and other major digital technologies
• How AI and other digital technologies foster innovation and transform business processes
• Opportunities and challenges of AI and digital transformation in organisations
• The stages of digital transformation within an organisation
• Main ethical and social issues in AI development and deployment
• Emerging technologies and trends shaping the future of AI and digital transformation.

Subject-specific Skills:

• By the end of the module, students should be able to:
• Critically assess the potential impact of AI technologies on organisations
• Develop and implement comprehensive AI and digital transformation strategies
• Design and execute change management plans for successful implementations
• Identify ethical and social issues related to AI development and deployment, and develop responsible AI practices and governance frameworks, and promote inclusive and equitable transformation
• Anticipate and adapt to emerging technologies and trends.

Key Skills:

• Application of AI and digital technologies
• Creative problem-solving
• Effective communication
• Teamworking
• Critical thinking, and self-reflection
• Ethical reasoning.

• The learning outcomes will be met through a series of lectures, seminar discussions and presentations, together with guided reading.
• The assessment of the module, by written assignment and group presentation, is designed to: test the acquisition and articulation of knowledge; test conceptual understanding and skills of application and interpretation within the business context.

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