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BUSI57115: E-COMMERCE (ONLINE)

It is possible that changes to modules or programmes might need to be made during the academic year, in response to the impact of Covid-19 and/or any further changes in public health advice.

Type Tied
Level 4
Credits 15
Availability Not available in 2023/24
Module Cap
Location Durham
Department Management and Marketing

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combinations of Modules

  • None.

Aims

  • Provide an overview of e-commerce, its infrastructure and business models. Enable participants to plan, commission and manage e-commerce solutions.

Content

  • Introduction to E-Commerce
  • Managing E-Commerce
  • E-Business Models
  • The Technological Infrastructure of E-Commerce
  • Security Issues in E-Commerce
  • Legal Issues in E-Commerce and E-Government
  • Business-to-Business E-Commerce
  • Implementing E-Commerce Solutions

Learning Outcomes

Subject-specific Knowledge:

  • By the end of the module students will be able to:
  • describe the critical elements of managing e-commerce in a competitive environment;
  • describe at an advanced level the infrastructure of the internet and the way it operates;
  • critically evaluate the theoretical constructs surrounding e-commerce applications;
  • describe and critically appreciate the issues that surround the regulation and legalities of e-commerce.

Subject-specific Skills:

  • By the end of the module students will be able to:
  • apply relevant theory in order to identify appropriate specialised solutions for business goals;
  • source specialised e-commerce information.

Key Skills:

  • Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype).
  • The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Teaching Methods and Learning Hours

ActivityNumberFrequencyDurationTotalMonitored
Video content, directed reading, self-assessed assignments and guidance for further reading150 
Total150 

Summative Assessment

Component: Written AssignmentComponent Weighting: 100%
ElementLength / DurationElement WeightingResit Opportunity
Written Assignment4000 words maximum100Same

Formative Assessment

A written assignment of 1,500 words, or its multimedia equivalent, which may involve some group work.

More information

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