BUSI57315: MANAGING IN THE GLOBAL ENVIRONMENT (DL) (to 2009)

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• The module seeks to enable students to:
• acquire and demonstrate a specialist knowledge and understanding of those elements of economic analysis that are relevant for managing in the global economy;
• develop skills in the application of economic analysis in business decision making and planning;
• develop a critical understanding of key economic aspects of the global business environment and the impact of changes in that environment at regional and international levels.

• An Overview of the Market System - Supply and Demand
• Demand
• Production and Costs
• Market Supply
• The Firm and the Market
• Economic Efficiency and the Changing Economic Environment
• The World Economy
• Economic Accounting and Economic Growth
• Consumption, Investment and the Multiplier
• Managing the Economy, The Keynesian-Monetarist Controversy
• Managing the Economy, The Monetarist and Supply Side Experience
• The International Economy
• International Trade, Economic Policy and the Business Organisation
• Internationalisation of the Firm

Subject-specific Knowledge:

• By the end of this module, students will:
• have a specialist knowledge and understanding of: the underlying fundamentals of the market system; the economic nature of the firm; the importance of, and interaction between demand, costs and prices at the level of the firm and the market; the interrelationship between the competitive environment and business decisions; the macro-economic environment, at the regional and the global level; the internationalisation of firms and multinational activity;
• appreciate the highly complex nature of the economic system within which business operates.

Subject-specific Skills:

• By the end of the module, students will:
• be able to apply their economic understanding in management decisions in the global context;
• have practised relevant problem solving and analytical skills.

Key Skills:

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

• The module is delivered in discrete Units. These are designed to enable the learning outcomes to be achieved through a combination of specially written material, directed reading, reflection through self-assessed assignments and guidance for further reading. Module tutors provide feedback on formative work and are available for individual consultation as necessary (by email, telephone, post or fax).
• The written examination will test students acquisition and articulation of knowledge. The written assignment will test students understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

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