BUSI1171: THE CHANGING WORLD OF BUSINESS

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• To provide an introduction to the context of business, including broad approaches to understanding the variety of such contexts. Students are encouraged to apply these concepts to a range of cases and issues including their own experience through learning from lectures, seminars and investigative projects.
• To address analytical and collaborative mindsets.
• To encourage students to develop a global perspective.

• Nature and types of business and other organisations
• The global competitive environment
• The international economic environment
• The technological environment
• The cultural, demographic and social environment
• The ecological environment
• The international political environment
• The legal environment
• Firm resources
• The public and not-for-profit sector
• Stakeholder analysis.

Subject-specific Knowledge:

• Be able to evaluate and analyse the range of environments within which international business currently operates.
• Be aware of the dynamic nature of business contexts, evaluating potential changes within defined time frames.
• Be aware of the impact on businesses, organisations and institutions of their near and far environments and ways of managing this interaction.
• To demonstrate knowledge of business environments beyond the boundaries of their home country.

Subject-specific Skills:

• Be able to propose ways in which business and other organisations may seek to take account of their operational environment.
• Develop techniques to analyse the business environment

Key Skills:

• Written and oral communication
• Skills of enquiry and explanation
• Collaborative team working skills
• Computer Literacy

• Learning takes place through attendance at lectures, preparation for and participation in seminar classes, collaborative group work, assessment preparation and through private study. Seminar preparation and activity will require students to refer to relevant academic and other sources, to obtain publicly available data and information and apply these to business issues often in the form of case studies.
• Formative assessment is by means of a 1000 word essay.
• Summative assessment is by means of an essay, demonstrating knowledge and understanding and the ability to apply concepts to specific business contexts.

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