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BUSI1301: Marketing Professionals

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Type	Tied
Level	1
Credits	20
Availability	Available in 2025/2026
Module Cap
Location	Durham
Department	Management and Marketing

Prerequisites

None

Corequisites

None

Excluded Combinations of Modules

None

Aims

To introduce students to the academic and professional skills required for success in a marketing career.
To provide an overview of various career paths in marketing.
To develop a critical understanding of reflective practice and identify personal development needs
To develop foundational skills in research, communication, and professional conduct.
To practice academic and professional skills in a supportive environment

Content

Critical thinking, reflective thinking, and problem-solving
Literature review, academic writing, and referencing
Self-development tools, such as Belbin Team Roles
Career paths in marketing
Ethics and professional conducts
Personal branding
Roles and responsibilities of marketing professionals
Effective communication skills
Effective CV and cover letter.

Learning Outcomes

Subject-specific Knowledge:

Knowledge of key academic skills
Knowledge of effective communication skills
Knowledge of various career paths in marketing and their roles and responsibilities
Understanding of individual strengths and areas for improvements

Subject-specific Skills:

Academic skills such as literature review and academic writing.
Ability to communicate professionally and effectively.
Ability to critically reflect personal knowledge and skills for academic and professional practices

Key Skills:

Communication, both written and verbally
Problem-solving
Critical thinking
Reflective thinking

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

Teaching is via lectures and seminars. Learning takes place through attendance at lectures, preparation for and participation in seminars, and private study.
The computer lab workshop sessions will take place in the Easter term of Year 1 of study in readiness for starting Marketing Research Methods (BUSI2351) in Year 2.
Formative assessment is by means of a range of in-class activities in seminars.
Summative assessment is one individual portfolio report, which includes several tasks such as reflective writing and writing cover letter.

Teaching Methods and Learning Hours

Activity	Number	Frequency	Duration	Total	Monitored
Lectures	11	10 x 2 hours weekly in term 1. *1 x 2 hours Easter term	2 hours	22
Seminars	4	Fortnightly in term 1	1 hour	4	Yes
Workshops	4	Easter term	2 hours	8	Yes
Preparation and Reading	1			166
Total				200

Summative Assessment

Component: Portfolio Report		Component Weighting: 100%
Element	Length / Duration	Element Weighting	Resit Opportunity
Report	3,000 words	100

Formative Assessment

In-class activities

More information

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